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# Glamorous Beauty Editorials
Maryana Linchuk Stars in Allure Russia's November Issue

By Vasiliki Marapas | Published 2014-11-06 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/allure-russia-november
References: [wearesodroee](http://wearesodroee.com/2014/11/05/best-of-beauty-5/) & [allure.ru](http://www.allure.ru/)

Maryna Linchuk stars in the 'Best of Beauty' editorial featured in Allure Russia's November 2014 issue.

For most of us, beauty is hard work that involves [face masks](https://www.trendhunter.com/trends/glass-001-artistry-mask), hair conditioning therapies, tooth whitening treatments and makeup tools that bear an uncanny resemblance to torture devices. You name it, we've tried it. Unlike Beyonce, we don't just roll out of bed looking flawless.

Linchuk documents the struggle for beauty in this glamorous editorial. Whether she's expertly juggling several [beauty appliances](https://www.trendhunter.com/trends/swan-beauty-mirror), blow-drying her [luscious locks](https://www.trendhunter.com/trends/zara-hair-1) or spritzing herself with perfume, the message is clear: looking good is no walk in the park. Linchuk was assisted by a team of beauty specialists who include fashion editor Anya Ziourova, hair stylist Brian Buenaventura and makeup artist Romy Soleimani.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 80% | Activity: 3% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### What Makes This Trend Stand Out

- **Beauty Maintenance:** The editorial highlights the hard work and maintenance that goes into looking good, presenting opportunities for disruptive innovations in skincare, haircare, and beauty tools.
- **Glamorous Self-care:** The editorial showcases the glamorous side of self-care and beauty rituals, suggesting opportunities for disruptive innovations in luxury beauty products and experiences.
- **Expert Beauty Assistance:** The involvement of a team of beauty specialists in the editorial highlights the demand for expert guidance and services in the beauty industry, presenting opportunities for disruptive innovations in personalized beauty consultations and professional beauty services.

### Sectors Adopting This

- **Skincare:** The trend of beauty maintenance in the editorial presents opportunities for disruptive innovations in skincare products and treatments.
- **Haircare:** The emphasis on blow-drying and maintaining luscious locks in the editorial suggests opportunities for disruptive innovations in haircare products and styling tools.
- **Beauty Tools:** The editorial's portrayal of using various beauty appliances and tools opens up opportunities for disruptive innovations in beauty tools and accessories.

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