# Contrasted Menswear Portraits The 'Allure of Dark Beauty' by Matthew Lyn Editorial is Dramatic By Jana Pijak | Published 2012-05-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/allure-of-dark-beauty-by-matthew-lyn References: [thefashionisto](http://thefashionisto.com/the-allure-of-dark-beauty-by-matthew-lyn/) & [blogscoops](http://blogscoops.com/tag/plauche) The 'Allure of Dark Beauty' by Matthew Lyn portrait series features a set of visually vivid images captured in high contrast. The visionary photographer teams up with stylist VaVa Ignatenko for a fashion story that fuses striking imagery with modern menswear selects. Vava dresses Corey Bap­tiste, Chris­t­ian Plauche, Christo­pher Michault, Joan Mirangels, Jor­dan Coul­ter, Matt Clu­nan, Nick Marini, Patrick Rukai, Pete Bolton, Petey Wright, Simon Tham, Ter­ron Wood and Travis Can­nata in the season's hottest menswear looks that include studded denim pieces, structured sportswear and sleek suited separates. Lensed in studio, the models showcase a mysterious allure captured in shadow. The monochromatic 'Allure of Dark Beauty' by Matthew Lyn editorial marries darkly lit images along with dapper styling. This iconic photoshoot pays tribute to the fashion portraiture of the past. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 42% | Activity: 36% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **High Contrast Photography:** Opportunity for photographers to experiment with visually vivid images captured in high contrast, creating dramatic and captivating visuals. - **Striking Imagery:** Potential for artists and stylists to fuse visually impactful images with modern fashion selects, creating a bold and memorable aesthetic. - **Mysterious Allure:** Space for photographers and stylists to capture a sense of mystery and intrigue through shadow and monochromatic imagery, adding a layer of depth and allure to fashion editorials. ### Sectors Adopting This - **Photography:** Disruptive innovation opportunity for photographers to explore new techniques and styles in high contrast photography, catering to the demand for visually captivating content. - **Fashion:** Potential for designers and stylists to incorporate striking imagery and modern menswear looks in their collections, creating a bold and memorable brand identity. - **Publishing:** Opportunity for publishers and media outlets to feature visually impactful fashion editorials that embrace the allure of dark beauty, captivating their audience and setting trends in the industry. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)