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# Twinset Fashiontography
The Allure October 2010 Issue Makes You Do a Double-Take

By Summer Luu | Published 2010-11-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/allure-october-2010-issue
References: [designscene.net](http://www.designscene.net/2010/11/sessilee-lopez-arlenis-sosa-pena-allure.html) & [allure](http://www.allure.com)

In the Allure October 2010 Issue, a spread titled Winter Carnival features top models Sessilee Lopez and Arlenis Sosa Pena looking like twins in their mirror-like stylings.

The two models featured together makes you do a double-take and you can't help but stare at both their beautiful features and ultra sassy style. Photographed against a carnival backdrop, these fine ladies bring flair and elegance to the amusement park.

**Implications** - Contemporary society is a bustling, ever-evolving battleground for businesses to gain attention from their customers. Using twins for publicity harnesses buyers recognition due to seeing the same features twice. Repetition is a great way to improve the selling power of a product as this helps engrave specific products and messages in the minds of consumers. Two is always better than one.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 27% | Activity: 34% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Twinvertising:** Using twins in advertising to improve the selling power of a product or service by harnessing buyers recognition due to seeing the same features twice.
- **Mirror-like Styling:** A new trend in fashion photography that showcases twin-like styling and symmetry for a captivating visual experience.
- **Carnival Glam:** Fashion shoots set in carnival backdrops featuring high fashion attire that adds a touch of elegance to the otherwise playful carnival setting.

### Who This Affects Most

- **Fashion Industry:** Fashion industry can use mirror-like styling and twinvertising to improve the selling power of their products in unique and innovative ways.
- **Advertising Industry:** Advertising industry can adopt twinvertising and carnival glam to create visual ads that stand out and capture the attention of their customers.
- **Photography Industry:** Photography industry can specialize in mirror-like styling and carnival glam shoots to offer unique visual experiences and expand their client base.

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