# Psychedelic Beauty Looks Allure March 2012 Reveals the Wildly Colorful Makeup of Spring By Rebecca Byers | Published 2012-02-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/allure-march-2012 References: [fashionscansremastered.net](http://fashionscansremastered.net/2012/02/17/edie-campbell-nyasha-matonhodze-allure-march-2012/) & [thingsilike-rotex.blogspot](http://thingsilike-rotex.blogspot.com/2012/02/nyasha-matonhodze-in-allure-march-2012.html) Models Edie Campbell and Nyasha Matonhodze dazzle in a vibrant beauty editorial for the Allure March 2012 issue. The March issue will detail the [hottest styles for spring](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025), and the makeup looks alone are brilliant and bold shades from every end of the color spectrum. [Bright eyeshadow](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends) and rainbow-colored hair is captured in extreme close-up shots by the lens of famed fashion photographer Mario Testino for the editorial officially titled 'Dreaming in Color.' The psychedelic makeup on both Edie Campbell & Nyasha Matonhodze is complemented by large flower petals in equally as wild colors making their way into the frame. The Allure March 2012 issue features a sultry cover shoot of reality star Kim Kardashian, who appears on the cover with little to no makeup. Kim Kardashian also appeared on the December 2011 cover of Marie Claire magazine boasting a natural makeup look. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Psychedelic Beauty Looks:** Opportunity for beauty brands to create vibrant and bold makeup products. - **Colorful Makeup Trends:** Chance for cosmetic companies to explore creative and unique makeup looks. - **Extreme Close-up Beauty Shots:** Possibility for photographers to capture intricate details of makeup application. ### Where This Applies - **Beauty and Cosmetics:** Opportunity for beauty and cosmetics industry to innovate and offer bold, colorful products. - **Fashion and Photography:** Potential for fashion and photography industry to collaborate and create visually striking editorial content. - **Magazine Publishing:** Chance for magazine publishers to feature unique and eye-catching beauty looks to attract readers. ## Related on Trend Hunter - [Vibrant Upscale Makeup Collections](https://www.trendhunter.com/trends/chanels-spring-2025.md) - [Floral High-End Makeup Capsules](https://www.trendhunter.com/trends/camlia-futura.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Eye Makeup Product Releases](https://www.trendhunter.com/trends/eye-makeup-product.md) - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Future-Facing Hair Colors](https://www.trendhunter.com/trends/aveda-vibe-collection.md) - [Edgy Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/barry-m-beauty.md) - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md)