# Edgy Homemaker Editorials Allure Magazine October 2012 Features an Eccentric Housewife By Alexandra Serrano | Published 2012-09-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/allure-magazine-october-2012 References: [citizenchic.blogspot](http://citizenchic.blogspot.ca/2012/09/diary-of-mod-housewife.html) & [allure](http://www.allure.com/) The Allure Magazine October 2012 issue includes an editorial piece titled 'Diary of a Mod Housewife' that portrays an edgy homemaker. Stylist Paul Cavaco has outfitted model Maryna Linchuk in leather styles that are highly prominent in [fall's chic aesthetic](https://www.trendhunter.com/trends/the-october-collection). This spread makes a statement for the new house rules of the season: "all leather, all day for work or play." The hide-clad model showcases a variety of pieces that range from [knee-length overcoats](https://www.trendhunter.com/trends/transhabit-collection) to pencil dresses. Diary of a Mod Housewife was photographed by Greg Kadel and boasts pieces by Alexander Wang, Michael Kors, Salvatore Ferragamo and Lanvin. The look of the edgy homemaker is best characterized by the coiffed pink locks of Maryna Linchuk. This unconventional accent adds to the fantastical glamour of this Allure Magazine October 2012 fashion spread. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 58% | Activity: 45% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Leather Fall Fashion:** Explore the use of leather in mainstream fashion, not just as an accent but as a prominent fabric for the fall. - **Fantastical Glamour:** Embrace unconventional accents and styles to create a new type of high-fashion editorial. - **Edgy Homemaking:** Experiment with the traditional image of a homemaker by adding an edgy twist to fashion and home decor. ### Where This Applies - **Fashion:** Designers and manufacturers can capitalize on the trend towards edgy homemaking and incorporate leather into everyday fashion for the fall season. - **Beauty:** Beauty companies can create makeup tutorials that utilize fantasy elements such as coiffed pink hair to complement edgy fashion trends in beauty editorials. - **Home Decor:** Home decor companies can experiment with avant-garde and unconventional styles to create new trends that will appeal to consumers looking to add an edge to their homemaking. ## Related on Trend Hunter - [Paired-Back Modernist Interiors](https://www.trendhunter.com/trends/modernist-interior.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Cutting-Edge Wearable Furnishings](https://www.trendhunter.com/trends/cuttingedge-wearable-furnishings-mcm-wearable-casa-intersects-luxury-fashio.md) - [Lounge-Focused Winter Wear](https://www.trendhunter.com/trends/lounge-club-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)