# Theatrical Tresses Editorials Julia Frauche Stars in Allure Magazine's November Issue By Vasiliki Marapas | Published 2014-10-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/allure-magazine-november-issue References: [wearesodroee](http://wearesodroee.com/2014/10/25/high-and-dry/) & [allure](http://www.allure.com/) Julia Frauche stars in the 'High and Dry' editorial for Allure Magazine's November 2014 issue. From coloring to styling, our hair takes a beating that leaves it thirsting for moisture. But what's a girl to do when we're meant to be a straight-haired blonde but were born a curly haired brunette? There is no other option than to start a war with our tresses; one that might leave them a little "high and dry." A hair stylist who goes by the single name Garren worked with Frauche's [blonde tresses](https://www.trendhunter.com/trends/give-gloss-campaign) to create three looks: a dramatic, voluminous 'do, [a wispy, delicate ponytail](https://www.trendhunter.com/trends/nexxus-styling-collection) and a super-teased retro style. The [hair looks](https://www.trendhunter.com/trends/all-around-styling-set) were complemented with makeup by Maid Laceppe and styling by fashion editor Jarrod Lacks. Photographer Regan Cameron lensed the editorial for Allure Magazine's November 2014. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 75% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Moisture-rich Haircare:** Opportunity for innovative haircare products that provide targeted hydration and repair for damaged hair. - **Versatile Styling Techniques:** Disruptive innovation potential in creating new styling techniques that can transform hair from curly to straight, or vice versa, without damaging the hair. - **Retro Hair Revival:** Opportunity for hair products and tools that allow users to effortlessly recreate vintage or retro hairstyles for a trendy look. ### Industries Being Reshaped - **Haircare Products:** Potential for haircare companies to develop and market innovative products that address specific hair moisture and repair needs. - **Hair Styling Tools:** Innovative styling tools that can effectively transform hair texture or create retro hairstyles can disrupt the hair styling industry. - **Fashion Magazines:** Fashion magazines can explore collaborations with hair stylists and beauty experts to feature and promote new trends in haircare and styling. ## Related on Trend Hunter - [Fashionista-Inspired Hair Lines](https://www.trendhunter.com/trends/djerf-avenue-beauty.md) - [Volumizing Hair Care Campaigns](https://www.trendhunter.com/trends/get-hy-with-nexxus.md) - [Stylist-Approved Haircare Lines](https://www.trendhunter.com/trends/stylistapproved-haircare.md) - [Musical Haircare Campaigns](https://www.trendhunter.com/trends/acidic-bonding-concentrate.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [High-Fashion Haircare Lines](https://www.trendhunter.com/trends/zara-hair-1.md) - [India-Based Hair Campaigns](https://www.trendhunter.com/trends/streax.md) - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md) - [Hair Brand Launches](https://www.trendhunter.com/trends/alli-webb-launches-messy-hair-care.md)