# Wild Bouffant Hairstyles Allure Magazine Gives Taylor Swift a Gigantic Frizzy 'Do By Sandra Winn | Published 2009-03-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/allure-magazine-gives-taylor-swift-a-gigantic-frizzy-hairdo References: [popeater](http://www.popeater.com/music/article/taylor-swift-interview-with-allure/385729) & [allure](http://www.allure.com/magazine/2009/04/taylor_swift?mbid=aol) Appearing as though she’s prepared to both star and dance in a [Def Leppard](https://www.trendhunter.com/trends/80s-rock-exhibit) video instead of a cover shoot for Allure Magazine, Taylor Swift is seen sporting a [frizzy hairdo](https://www.trendhunter.com/trends/main-character-hair) that rivals any 80’s video vixen. The 19-year-old country pop tart’s naturally wavy locks were teased to perfection by stylist Serge Normant using his fingers, volumizer and a [smoothing serum](https://www.trendhunter.com/trends/sleek-stay-hair-serum). To me, Swift looks like a glammed-up vampire due to her pale face, dark red lipstick and crimson top. It’s definitely a hot look for a night out on the town. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 81% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Big Hair:** Disruptive innovation opportunity: Develop innovative volumizing products and techniques to create exaggerated hairstyles. - **Retro Styles:** Disruptive innovation opportunity: Create modern variations of popular hairstyles from past decades, catering to nostalgic consumers. - **Glamorous Makeovers:** Disruptive innovation opportunity: Offer professional makeovers that transform individuals into glamorous, attention-grabbing personas. ### Who This Affects Most - **Hair Care:** Disruptive innovation opportunity: Develop and market products specifically designed for achieving and maintaining big hair. - **Beauty and Fashion:** Disruptive innovation opportunity: Introduce retro-inspired clothing and accessories that complement nostalgic hairstyles. - **Personal Styling:** Disruptive innovation opportunity: Provide personalized styling services that include glamorous makeovers for special occasions or events. ## Related on Trend Hunter - [Themed Celebrity Activations](https://www.trendhunter.com/trends/sheraton-centre-toronto.md) - [Singer-Songwriter-Inspired Hotel Stays](https://www.trendhunter.com/trends/bisha-hotel.md) - [Volumizing Hair Care Campaigns](https://www.trendhunter.com/trends/get-hy-with-nexxus.md) - [Award-Winning Hair Sprays](https://www.trendhunter.com/trends/texture-spray.md) - [Surprise Album Reveals](https://www.trendhunter.com/trends/the-life-of-a-showgirl.md) - [Pop Star-Themed Animals](https://www.trendhunter.com/trends/taylor-swiftthemed-cats.md) - [Singer Phone Cases](https://www.trendhunter.com/trends/sparkle-case.md) - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md) - [Portable Flyaway Wands](https://www.trendhunter.com/trends/styling-taming-wand.md)