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# Weather-Repellant Rucksacks
The Allterrain Backpack Protects Belongings Against Rain or Snow

By M | Published 2016-03-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/allterrain-backpack
References: [werd](http://www.werd.com/33814/descente-allterrain-rucksack/) & [descente](http://www.descente.com/allterrain/highlight.html)

Carrying personal belongings in rainy or wet conditions can often cause distress for many consumers, that the Descente Allterrain Backpack alleviates with a stylishly weather-repellant design. The rucksack is made with waterproof material and a curved shape to repel moisture and keep items stored inside safe and dry.

The stylish backpack is made by Japanese label Yoshida & Company and attains a minimalist and simple aesthetic paired with weather-proof technology. The bag comes in a sleek greek colorway complete with a rounded shape, fitted zipper pockets and laptop storage space inside. The accessory is designed to be used on a daily basis and is ideal for commuting in either rain or shine.

The bag also features a FIDLOCK that keeps belongings safe with an embedded magnetic locking system.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 95% | Activity: 95% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Weather-repellant Design:** There is an opportunity for brands to develop products with weather-repellant features that can protect belongings against rain or snow.
- **Minimalist Aesthetics:** Designing products with a minimalist and simple aesthetic can attract consumers seeking stylish yet functional solutions.
- **Embedded Magnetic Locking Systems:** The integration of embedded magnetic locking systems in bags and backpacks can provide a secure and convenient way to keep belongings safe.

### Sectors Adopting This

- **Outdoor Gear:** Outdoor gear companies can explore the development of weather-repellant products that offer reliable protection against the elements.
- **Fashion and Accessories:** Fashion and accessories brands can tap into the demand for minimalist and simple designs, while incorporating weather-proof technology.
- **Product Security:** Companies specializing in product security can investigate the potential of embedded magnetic locking systems as a innovative solution for safeguarding belongings.

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- [Lightweight Winter Sport Backpacks](https://www.trendhunter.com/trends/raide-lf-40l.md)
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