# Tilt-Shift Nuclear Families Allstate Turns to Cool Camera Effects to Sell Auto Insurance By Shelby Lee Walsh | Published 2010-01-27 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/allstate References: [adsoftheworld](http://adsoftheworld.com/media/tv/allstate_multiples) & [allstate](http://www.allstate.com/) [Allstate](https://www.trendhunter.com/trends/holiday-mocktails) has used the cutting edge tilt-shift videography effect to create its latest commercial called 'Multiples.' Their commercial looks like little toys at first, but later reveals that it is, in fact, real life. This tilt-shift effect really drives home the Allstate motto of simplifying, combining and saving and that simpler is smarter. Check out the awesome camera effects in this auto insurance commercial above. **Implications** - Consumers have become adept at blocking out ads. This has resulted from being over-saturated with marketing. Companies needs to push the envelope and think outside the box to capture the attention of consumers and they will be able to forge a more meaningful connection. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 68% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Tilt-shift Video Marketing:** Using the unique visual style of tilt-shift videography can create engaging marketing content for industries beyond just auto insurance. - **Creative Visual Effects:** Brands can experiment with different creative visual effects to capture consumers' attention and convey their message in a memorable way. - **Simplification Motto:** Brands can adopt the idea of 'simpler is smarter' as a motto to communicate their message and offer in a clear and concise way. ### Where This Applies - **Auto Insurance:** The auto insurance industry can utilize creative visual effects to stand out and communicate their brand message to targeted audiences. - **Marketing and Advertising:** Marketing and advertising professionals can explore creative visual effects and innovative techniques to make their campaigns more engaging and memorable. - **Consumer Electronics:** Consumer electronics companies can use tilt-shift videography to showcase their new products and features in a visually stunning way. ## Related on Trend Hunter - [Authenticity-Forward Insurance Campaigns](https://www.trendhunter.com/trends/allianz-ireland.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Young Travellers-Targeting Campaigns](https://www.trendhunter.com/trends/progressive-insurance.md) - [Mesmerizing Home Improvements](https://www.trendhunter.com/trends/home-improvements.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Millennial Nostalgia Banking Campaigns](https://www.trendhunter.com/trends/allt-bank.md) - [Feel-Good Ad Campaigns](https://www.trendhunter.com/trends/make-life-brighter.md)