# Fear-Invoking Commercials The Allstate 'Mayhem is Coming' Campaign with Dean Winters By Tiana Reid | Published 2010-06-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/allstate-mayhem References: [adweek.blogs](http://adweek.blogs.com/adfreak/2010/06/allstate-opens-a-can-of-mayhem-on-your-ass.html) & [allstate](http://www.allstate.ca/) The [Allstate](https://www.trendhunter.com/trends/the-selfie-effect) 'Mayhem is Coming' campaign is part of the insurance company's attempt to invoke fear in consumers. The commercial asks, "Are you in Good Hands?" Of course, those "Good Hands," which is the company's familiar slogan, are Allstate's. The Allstate 'Mayhem is Coming' campaign stars actor Dean Winters (recognizable as the bad guy in TV shows like 'Oz' and '30 Rock') as Mayhem. The campaign is an open attempt to compete with the less-expensive [Geico](https://www.trendhunter.com/trends/geico-x-tag-team) and will definitely give you something to think about. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 81% | Activity: 99% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What's Driving This Trend - **Fear-invoking Advertising:** Businesses can capitalize on fear in their advertising campaigns to compete with other companies. - **Celebrity Endorsed Campaigns:** Using recognizable faces like actor Dean Winters can help businesses stand out in their advertising campaigns. - **Competing on Price:** Businesses can compete against less expensive options like Geico by tapping into consumer fears and offering added benefits. ### Who This Affects Most - **Insurance:** Insurance companies can use fear to attract consumers and differentiate from competitors. - **Advertising:** Companies can capture consumer attention with fear-invoking advertising campaigns. - **Marketing:** Marketing professionals can help businesses create effective fear-based campaigns to reach target audiences. ## Related on Trend Hunter - [Home Safety Campaigns](https://www.trendhunter.com/trends/the-selfie-effect.md) - [Authenticity-Forward Insurance Campaigns](https://www.trendhunter.com/trends/allianz-ireland.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [College Football Ad Campaigns](https://www.trendhunter.com/trends/coach-prime.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [Quirky Athlete-Centric Mayo Campaigns](https://www.trendhunter.com/trends/mayotivations-campaign.md) - [Comedic Villain EV Commercials](https://www.trendhunter.com/trends/gm-dr-evil.md) - [FOMO-Focused Chip Ads](https://www.trendhunter.com/trends/dont-miss-the-good-stuff.md) - [Fight-Themed Whiskey Campaigns](https://www.trendhunter.com/trends/bear-fight-whiskey-ad.md)