# Mountain Man Editorials AllSaints Fall 2009 Collection Makes Being Rugged Hot By Robyn Currie | Published 2009-09-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/allsaints-fall-2009 References: [swipelife](http://swipelife.com/2009/09/11/allsaints-autumnwinter-2009-looks/) & [allsaints](http://www.allsaints.com/) English label [AllSaints](https://www.trendhunter.com/trends/allsaints-fragrances) is looking to make girls swoon with pictures from their Fall 2009 collection. Featuring a rugged, handsome, and bearded man, these ads showcase the laid back style that has made AllSaints famous. Utilizing fabrics and textures to showcase their new [edgy and masculine line](https://www.trendhunter.com/trends/tough-guys-soft-sweaters), AllSaints Fall 2009 collection brings the funk with ripped denim, plaid shirts and the ever present toque. Rounding out the selection is a smashing [double-breasted coat](https://www.trendhunter.com/trends/fallwinter-2025) and suit made out of striking minimalist gray. All in all, the AllSaints Fall 2009 collection makes us look forward to cooler weather. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 26% | Activity: 10% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Rugged Fashion:** Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for creating rugged and stylish fashion items. - **Laid Back Style:** Disruptive innovation opportunity: Integrate smart technology into casual wear, creating functional yet relaxed clothing options. - **Minimalist Fashion:** Disruptive innovation opportunity: Incorporate advanced 3D printing technology to produce customizable and sustainable minimalist fashion pieces. ### Where This Applies - **Fashion and Apparel:** Disruptive innovation opportunity: Implement AI-powered virtual shopping assistants to provide personalized style recommendations for customers. - **Textile Manufacturing:** Disruptive innovation opportunity: Develop bioengineered fabrics that offer enhanced durability, comfort, and sustainability. - **Smart Fashion Technology:** Disruptive innovation opportunity: Create wearable tech devices that seamlessly integrate into stylish clothing, enhancing convenience and functionality. ## Related on Trend Hunter - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Elegant Love-Inspired Outwear](https://www.trendhunter.com/trends/expedition-for-love.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Understated Men's Knitwear](https://www.trendhunter.com/trends/herdsman-sweater-collection.md)