# Same-Sex Spousal Graphs The 'All's Fair in Love' Infographic Shows Positive Change By Marie | Published 2011-09-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alls-fair-in-love References: [dailyinfographic](http://dailyinfographic.com/all-is-fair-in-love-infographic) & [good.is](http://www.good.is/post/infographic-evolving-attitudes-about-gay-marriage/) The legalization of gay marriage in New York on June 24, 2011, marked a huge step forward for same-sex couples everywhere, showing that American opinions on [LGBTQ](https://www.trendhunter.com/trends/alchemist-just-say-gay) rights are changing -- which is exactly what the 'All's Fair in Love' infographic displays. In 10 years, from 2011 to 2011, opposition to gay marriage in the United States moved from 57 percent to 46 percent -- less than half of the population. While this does still seem like a large amount, the shift is enough to have allowed 19 states to pass bills that grant the marriage, civil unions, or domestic partnerships and other rights to gay couples that are available to heterosexuals in other states. While it's impossible to fully prove, I wouldn't doubt that artists like [Lady Gaga](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga) have helped influence these changing opinions. Her involvement in the gay rights movement and her continual financial assistance given to homeless gay youth have definitely helped raise awareness and acceptance not only in America, but the world. 'All's Fair in Love' is hopeful and heartwarming, showing the progress that has been made and that which will come in the future. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 46% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### What Makes This Trend Stand Out - **Changing Public Opinions:** Opportunities for businesses to target and cater to a growing demographic of individuals with supportive views on LGBTQ rights. - **Increasing Legalization of Same-sex Marriage:** Potential for businesses to provide wedding and event planning services specifically tailored to same-sex couples. - **Celebrity Influence on Social Change:** Possibilities for businesses to collaborate with influential figures, such as artists or celebrities, to promote and support social causes. ### Sectors Adopting This - **Wedding Industry:** Disruptive innovation opportunities in providing inclusive and specialized services for same-sex couples planning their weddings and events. - **Advocacy and Activism:** Opportunities for businesses to collaborate with advocacy organizations and support LGBTQ rights through various initiatives and campaigns. - **Entertainment Industry:** Potential for businesses to harness the power of influential celebrities to drive social change and promote acceptance of LGBTQ rights. ## Related on Trend Hunter - [Love-Centric Public Service Announcements](https://www.trendhunter.com/trends/love-has-no-labels1.md) - [LGBTQ-Supporting Beer Cans](https://www.trendhunter.com/trends/alchemist-just-say-gay.md) - [Pride Month T-Shirt Lines](https://www.trendhunter.com/trends/amnesty-international-canada.md) - [Over-the-Top Pride Desserts](https://www.trendhunter.com/trends/pride-dessert.md) - [Senior-Friendly Pride Campaigns](https://www.trendhunter.com/trends/seniorfriendly-pride.md) - [Queer-Inclusive Educational Resources](https://www.trendhunter.com/trends/all-in-guide.md) - [Celebrity Pride Partnerships](https://www.trendhunter.com/trends/happy-hippie-partnership.md) - [Playful Pride-Inspired Candles](https://www.trendhunter.com/trends/prideinspired-candle.md) - [Charitable Ice Cream Sandwiches](https://www.trendhunter.com/trends/my-caramel-romance.md)