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# Homemade All-Purpose Cleaners
Wellness Mama's Recipe is Said to Work Better Than Store Products

By Riley von Niessen | Published 2016-10-20 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/allpurpose-cleaner
References: [wellnessmama](http://wellnessmama.com/756/homemade-all-purpose-cleaner/)

[Wellness Mama](https://www.trendhunter.com/trends/ageasy-store) is run by Katie, an incredibly active mother of six children who makes it her goal to pave a healthier lifestyle for a generation that's often considered to face higher rates of health issues -- with one of her more recent products including an all-purpose cleaner that can easily be made at home.

For a DIY project that Wellness Mama claims takes just 30 seconds to complete, those looking for an efficient, [eco-friendly and totally safe product](https://www.trendhunter.com/trends/leaf-mineral) just need four ingredients: borax, washing soda, castille soap and essential oils, with the latter able to be mixed and matched to one's liking.

Once adding the borax and castille soap to a glass spray bottle, two cups of warm water are combined with it. After mixing these components together, the essential oils are added and the all-purpose cleaner is ready to disinfect bathrooms, kitchens, toys and much more.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 55% | Activity: 20% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **DIY Cleaning Products:** The trend toward homemade cleaners that are eco-friendly and cheaper than store products presents opportunities for disruptors to create more effective and innovative solutions.
- **Natural and Safe Ingredients:** As consumers become increasingly concerned with the safety of chemicals in their homes, trends toward natural and safe ingredients offer opportunities for companies to produce and sell new, safer cleaning products.
- **Eco-friendly Cleaning:** Growing awareness of the negative impact of traditional cleaning products on the environment creates opportunities for companies to develop more eco-friendly cleaning solutions.

### Sectors Adopting This

- **Cleaning Products:** The DIY cleaning trend and demand for natural and safe ingredients presents opportunities for innovation in the cleaning products industry.
- **Environmental Sustainability:** The trend towards eco-friendly cleaning products and increasing concerns over the negative impact of traditional cleaners on the environment opens opportunities for businesses working in environmental sustainability.
- **Essential Oils:** As essential oils continue to become a popular ingredient in cleaning products, the trend presents opportunities for innovation in the essential oil market for use in household cleaning.

## Related on Trend Hunter

- [Natural All-Purpose Cleaners](https://www.trendhunter.com/trends/all-purpose-cleaner-1.md)
- [Plant-Based All-Purpose Cleaners](https://www.trendhunter.com/trends/guests-on-earth-citrus-oasis.md)
- [Essential Oil Cleaning Kits](https://www.trendhunter.com/trends/essential-oil-home-cleaning.md)
- [Free-From Household Cleaners](https://www.trendhunter.com/trends/multi-surface-eco-cleaner.md)
- [Gentle Family-Safe Disinfectants](https://www.trendhunter.com/trends/puracy-1.md)
- [Vinegar-Powered Sustainable Cleaning Formulas](https://www.trendhunter.com/trends/9-elements-foaming-dish-spray.md)
- [Eco-Friendly All-Purpose Cleaners](https://www.trendhunter.com/trends/ecofriendly-allpurpose-cleaners.md)
- [Plant-Based Surface Cleaners](https://www.trendhunter.com/trends/saje-multisurface-cleaning-refill.md)
- [Fragrance-Driven Household Cleaners](https://www.trendhunter.com/trends/element-brooklyns-all-purpose-cleaner.md)
