# Judgement-Free Veganism Ads Allplants' Ad Understands How Hard It is to Quit Cheese By Ell Smith | Published 2021-01-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/allplants-ad References: [adweek](https://www.adweek.com/brand-marketing/if-youre-struggling-with-going-vegan-this-relatable-ad-about-sneaking-cheese-is-for-you/) & [allplants](https://allplants.com/) Allplants's ad understands how hard it is to transition to a vegan diet, rolling out a hilariously relatable ad spot that reminds consumers to just do their best. The New Year is typically the time consumers aim to implement dietary changes. As the plant-based movement gains more traction, challenges like 'Veganruary' - cutting out meat for the entire month - are becoming more popular. The ad opens with the narrator revealing the lead character's darkest secret - she proclaims to be a vegan but shamefully [eats cheese when alone](https://www.trendhunter.com/trends/supreme-cheddarton) in her car. The tone quickly shifts as the narrator takes a more understanding approach, revealing Allplant's delicious [plant-based meal options](https://www.trendhunter.com/trends/aldi-plant-menu), which make it easy to make the switch to veganism. Image Credit: Allplants / Snap LDN ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 8% | Activity: 48% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Veganuary Challenges:** The rise in popularity of challenges like 'Veganuary' presents an opportunity for companies to offer support and resources for those transitioning to a plant-based diet. - **Judgement-free Marketing:** Advertising that acknowledges the difficulty of making changes towards plant-based diets, like Allplant's ad, can resonate with consumers and create a more positive brand image. - **Plant-based Meal Services:** As more consumers look to incorporate plant-based diets into their lifestyles, offering accessible and tasty options like Allplant's meal service can be a major opportunity for disruption within the food industry. ### Where This Applies - **Food Delivery Services:** Companies that offer meal delivery services, like Allplants, have a strong opportunity to create and promote plant-based options to cater to the growing demand for veganism. - **Grocery Stores:** Grocery stores can cater to the rising popularity of plant-based diets by offering more vegan-friendly options, from meat substitutes to dairy-free cheeses. - **Advertising Agencies:** Advertising agencies can capitalize on the trend of judgement-free marketing by creating campaigns that showcase empathy towards consumers struggling to make changes towards a plant-based lifestyle. ## Related on Trend Hunter - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Plant-Based Meat Resolution Campaigns](https://www.trendhunter.com/trends/beyond-meat-literally-the-least-you-can-do.md) - [Alternative Butter Ads](https://www.trendhunter.com/trends/crush-expectations.md) - [AI-Powered QSR Campaigns](https://www.trendhunter.com/trends/fastfood-ad.md) - [Vegan Cheese Campaigns](https://www.trendhunter.com/trends/change-your-cheese.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Plant-Based Cheese Campaigns](https://www.trendhunter.com/trends/daiya-fromage-forgery.md) - [Plant-Powered Breakfast Clubs](https://www.trendhunter.com/trends/wiiildy-good-breakfast-club.md) - [Influencer Flexitarian Campaigns](https://www.trendhunter.com/trends/violife-1.md)