# Chef-Curated Healthy Jerky 'Think Jerky' is a Healthy and Delicious All-Natural Jerky Product By Ady Floyd | Published 2015-06-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/allnatural-jerky References: [kickstarter](https://www.kickstarter.com/projects/1406036146/think-jerky-chef-crafted-healthy-delicious-jerky) 'Think Jerky' is a fresh line of all-natural jerky created by the amazing chefs Laurent Gras (a Three-Star Michelin Chef), Matt Troost (a Farm-to-Table Champion) and Gale Gand (a Food Network Host). These three food-loving chefs took a traditionally fatty and unhealthy comfort food and transformed it into an elegant healthy snack. Through the use of [grass-fed beef](https://www.trendhunter.com/trends/beef-bitlong) and free-range turkey, this all-natural jerky is gluten-free, paleo-friendly and it also uses no added antibiotics or hormones. These chefs were able to take a delicious comfort food and elevate it to a new level that combines healthy eating and great flavors. The four new flavors includes Sriracha honey, ginger orange, [sweet chipotle](https://www.trendhunter.com/trends/sweetandspicy-beef-jerky) and Thanksgiving. These flavors use pure ingredients and infuse each piece of jerky with real honey, raspberries and cranberries. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 35% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Chef-curated Healthy Snacks:** There is an opportunity to transform other traditionally unhealthy comfort foods into healthy snacks with the help of talented chefs. - **All-natural/paleo-friendly Products:** As more consumers prioritize healthy eating, there is a growing demand for all-natural and paleo-friendly products across various industries. - **Infusing Jerky with Unique Flavors:** There is an opportunity to explore new and unique flavors in the jerky industry as consumers look for more variety and excitement in their snack choices. ### Sectors Adopting This - **Meat-based Snacks:** Companies in the meat-based snack industry can look to create healthier options for consumers, potentially by partnering with well-known chefs. - **Healthy Convenience Foods:** Convenience food companies can explore healthier options with the help of chefs, catering to busy consumers who want to eat well on-the-go. - **Artisanal Food Products:** Artisanal food companies can infuse new flavors into their product offerings, capitalizing on consumers' desire for unique, high-quality snacks and ingredients. ## Related on Trend Hunter - [Handcrafted Jerky Snacks](https://www.trendhunter.com/trends/smallbatch-jerky.md) - [Better-For-You Beef Jerky](https://www.trendhunter.com/trends/krave.md) - [Crunchy Jerky Trail Mixes](https://www.trendhunter.com/trends/crunchy-jerky-trail-mixes.md) - [Mango-Forward Beef Jerky Snacks](https://www.trendhunter.com/trends/mango-habanero-beef-jerky.md) - [Smoked Chicken Jerky](https://www.trendhunter.com/trends/smoked-chicken-jerky.md) - [Dog-Friendly Functional Jerkies](https://www.trendhunter.com/trends/functional-jerky.md) - [Savory Artisan-Style Meat Snacks](https://www.trendhunter.com/trends/country-archer-beef-jerky-snacks.md) - [Ultra-Flavorful Beef Jerky Snacks](https://www.trendhunter.com/trends/peoples-choice-beef-jerky.md) - [Sweet-And-Spicy Beef Jerky Lines](https://www.trendhunter.com/trends/sweetandspicy-beef-jerky.md)