# All-Natural Food Coloring Kits J.R. Watkins' Food Coloring Kit is Free From Artificial Dyes By Laura McQuarrie | Published 2017-03-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/allnatural-food-coloring References: [businesswire](http://www.businesswire.com/news/home/20160405005089/en/J.R.-Watkins-Unveil-Line-All-Natural-Food-Color) & [jrwatkins](https://www.jrwatkins.com/) In order to offer consumers a safer alternative to conventional food coloring products, J.R. Watkins launched a new line of all-natural food coloring. The four-piece kit boasts basic colors that are made entirely from vegetable juices and spices like beets, the superfood spirulina algae and turmeric. Naturally, the colorings do not contain any artificial dyes and empower at-home bakers to create flavorful, colorful creations without unnatural dyes that may be concerning to their family's health. Big-name food companies are now taking steps to remove artificial flavors, preservatives and colors from their products, especially as many conscious consumers are demanding so. J.R. Watkins is a 148-year-old company that has made a name for itself by celebrating the use of natural ingredients in its personal care and cooking products, which is now more important to consumers than ever. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 11% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **All-natural Food Coloring:** Opportunity for businesses to create and market all-natural food coloring products as consumers increasingly demand healthier alternatives to artificial dyes. - **Clean Label Movement:** Opportunity for food companies to remove artificial flavors, preservatives, and colors from their products to meet the demands of conscious consumers seeking healthier options. - **Natural Ingredients:** Opportunity for companies to highlight the use of natural ingredients in their products, appealing to consumers who prioritize natural and clean eating. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can tap into the all-natural food coloring trend by developing and promoting products that use natural coloring ingredients. - **Personal Care:** The personal care industry can explore the use of natural ingredients in their products to cater to consumers who are increasingly concerned about using products with artificial dyes. - **Baking and Culinary:** The baking and culinary industry can leverage all-natural food coloring kits to offer consumers healthier options for creating colorful and flavorful baked goods and dishes. ## Related on Trend Hunter - [Plant-Based Color Systems](https://www.trendhunter.com/trends/exberry.md) - [Sweet Potato Food Colorings](https://www.trendhunter.com/trends/exberry-organics-brilliant-pink.md) - [Free-From Private Label Foods](https://www.trendhunter.com/trends/eliminate-synthetic-dyes.md) - [Vibrant Cultured Food Colorings](https://www.trendhunter.com/trends/natural-food-colors.md) - [Nature-Based Food Colorants](https://www.trendhunter.com/trends/lycored-resilientred-bf.md) - [Concentrated Floral Food Colors](https://www.trendhunter.com/trends/pure-purple-butterfly-pea.md) - [Clean Label Food Colorings](https://www.trendhunter.com/trends/sensient-marine-blue-capri.md) - [Oil-Based Food Colorings](https://www.trendhunter.com/trends/exberry-shade-vivid-orange-os.md) - [Dye-Free Tortilla Snacks](https://www.trendhunter.com/trends/simply-nkd-doritos-nacho-cheese.md)