# Chemical-Free Deodorants The Primal Pit Paste All-Natural Deodorant is Free of Parabens and GMOs By Michael Hemsworth | Published 2016-12-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/allnatural-deodorant References: [dudeiwantthat](http://www.dudeiwantthat.com/style/body/primal-pit-paste-natural-deodorant.asp) & [amzn](http://www.amzn.com/B00V9134T8/?tag=duiwath-20) Those who are looking for a more [natural alternative to traditional deodorants](https://www.trendhunter.com/trends/game-changing-deodorant) will find the [Primal Pit](https://www.trendhunter.com/trends/pure-organic-avocado-oil) Paste All-Natural Deodorant to be one of the best options on the market. Crafted in Austin, Texas, the deodorant is crafted using organic coconut oil, baking soda and arrowroot powder. The recipe is completely [free of parabens, aluminum](https://www.trendhunter.com/trends/father-figure-deodorant) and GMOs. The Primal Pit Paste All-Natural Deodorant features a creamy base that also has shea butter in it to help make it easy to apply. The base also features vitamin E that's derived from sunflowers in order to help soothe skin rather than irritate it like some drugstore brands can do. A number of scent options are available from the brand including Orange Creamsicle, Thyme & Lemongrass, Jacked Up Jasmine, Lavender and Patchouli. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 71% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Chemical-free Deodorants:** Opportunity for creating innovative and natural deodorant products without harmful chemicals. ### Where This Applies - **Personal Care:** Disruptive innovation opportunity for creating natural, organic and chemical-free personal care products. ## Related on Trend Hunter - [Kid-Friendly Natural Deodorants](https://www.trendhunter.com/trends/play-pits.md) - [Residue-Free Natural Deodorants](https://www.trendhunter.com/trends/natural-deodorant1.md) - [Baking Soda Deodorants](https://www.trendhunter.com/trends/pretty-frank.md) - [Naturally Antibacterial Deodorants](https://www.trendhunter.com/trends/tip2toe-natural-deodorants.md) - [72 Hour Lasting Deodorants](https://www.trendhunter.com/trends/body-deodorant-cream.md) - [Functional Free-From Deodorants](https://www.trendhunter.com/trends/jack-henry-deodorant.md) - [Microbiome-Balancing Deodorants](https://www.trendhunter.com/trends/microbiome-balancing-deodorant.md) - [Mineral Deodorant Sticks](https://www.trendhunter.com/trends/mineral-deodorant-stick.md) - [Effective All-Natural Deodorants](https://www.trendhunter.com/trends/rollon-deodorant.md)