# Chemical-Free Skincare Branding Naravan is an All-Natural Cosmetics Range with a Simple Look By Rebecca Byers | Published 2015-08-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/allnatural-cosmetics References: [thedieline](http://www.thedieline.com/blog/2015/7/30/naravn) Creating the perfect balance between attractive packaging design and a wholesome ingredients list, Naravan is an [all-natural cosmetics brand](https://www.trendhunter.com/trends/finally-all-natural) using upscale packaging to communicate its dedication to high quality ingredients. The Naravan line is produced with artisanal production methods and is designed as an [anti-aging line](https://www.trendhunter.com/trends/ageloc-tru-face) first and foremost. In order to create a streamlined visual identity through packaging design, Naravan tapped the creative team at Memo & Moi, who chose a dual-toned color palette and light typographic details for the brand. Currently, the Naravan line is designed for women, but the brand has stated that a dedicated men's line is in the works. Included in the current offering from the all-natural cosmetics range are a variety of facial masks and creams. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 77% | Activity: 92% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Chemical-free Skincare:** Opportunity for creating innovative and effective skincare products without harmful chemicals. - **Artisanal Production Methods:** Possibility to differentiate by using traditional and handmade techniques in the production process. - **Gender-specific Cosmetics:** Potential for developing specialized skincare lines for men with specific needs and preferences. ### Sectors Adopting This - **Cosmetics:** Disruptive innovation opportunities in developing natural and sustainable cosmetic products. - **Packaging Design:** Chance to revolutionize packaging design in the cosmetics industry by emphasizing simplicity and natural aesthetics. - **Beauty and Personal Care:** Opportunity to cater to a growing consumer demand for chemical-free and gender-specific skincare products. ## Related on Trend Hunter - [Youth-Oriented Beauty Branding](https://www.trendhunter.com/trends/youthoriented-beauty.md) - [Age-Combating Skincare Lines](https://www.trendhunter.com/trends/nuxe.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Scientifically Inspired Skincare Brands](https://www.trendhunter.com/trends/premium-skincare-brand.md) - [Marine Biotech Skincare](https://www.trendhunter.com/trends/dulcie.md) - [Sustainably Luxe Face Oils](https://www.trendhunter.com/trends/nakie-coquette.md) - [Grocer-Launched Vegan Skincare Products](https://www.trendhunter.com/trends/vegan-skincare-products.md) - [Planet-Friendly Firming Skincare](https://www.trendhunter.com/trends/ageloc-tru-face.md) - [Science-Backed Skincare Brands](https://www.trendhunter.com/trends/kind-atoms-1.md)