# All-Natural Cosmetic Retail Platforms The Cure Apothecary Boasts Sustainable Beauty and Health By Kalin Ned | Published 2018-04-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/allnatural-cosmetic References: [thecureapothecary](https://thecureapothecary.ca) The Cure Apothecary's mission is to bring healthier and eco-friendly all-natural cosmetic products to the Queen West and greater Toronto community. Nitasha launched her business in 2015 when she noticed a desperate need for "[green beauty](https://www.trendhunter.com/trends/dhartii)." The Cure Apothecary is a platform that sources the best and most unique products in the skin, hair and body care industry. With an emphasis on supporting small-scale businesses, The Cure Apothecary boasts mainly [Canadian artisanal goods](https://www.trendhunter.com/trends/the-beauty-edit-vol-1), with a selection of [all-natural cosmetics](https://www.trendhunter.com/trends/clean-products-for-home-and-body) from the United States, New Zealand and Sweden. The platform is essentially "a perfectly curated source for natural beauty needs for both men and women," as well as a strong example of how there is an ever-growing demand for organic and eco-friendly products. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 90% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Organic Beauty Products:** The growing demand for organic and eco-friendly products creates opportunities for businesses to develop and offer all-natural cosmetic options. - **Small-scale Artisanal Goods:** Supporting small-scale businesses in the skin, hair, and body care industry provides opportunities for unique and curated product offerings. - **Sustainable Retail Platforms:** Creating sustainable retail platforms that prioritize eco-friendly products enables businesses to meet the increasing consumer demand for healthier alternatives. ### Sectors Adopting This - **Beauty and Cosmetics:** The beauty and cosmetics industry can capitalize on the demand for organic and eco-friendly products by developing and promoting all-natural cosmetic options. - **E-commerce:** The rise of sustainable retail platforms presents opportunities for e-commerce businesses to offer curated all-natural cosmetic products and reach eco-conscious consumers. - **Local Artisanal Products:** Local artisans in the skin, hair, and body care industry have an opportunity to showcase their unique products through platforms that support small-scale businesses. ## Related on Trend Hunter - [Canadian-Made In-House Body Care](https://www.trendhunter.com/trends/health-hut.md) - [Canadian Beauty Brand Locators](https://www.trendhunter.com/trends/north-finder.md) - [Affordable Clinically Effective Skincare](https://www.trendhunter.com/trends/shoppers-drug-mart1.md) - [Holistic Summer Beauty Rituals](https://www.trendhunter.com/trends/seasonal-skincare1.md) - [Functional Skincare Brand Launches](https://www.trendhunter.com/trends/functional-skincare-brand.md) - [Ethical Clean Beauty Lines](https://www.trendhunter.com/trends/clean-beauty-lines.md) - [Sensitive Skincare Brands](https://www.trendhunter.com/trends/sensitive-skincare-brand.md) - [Curated Canadian Beauty Sets](https://www.trendhunter.com/trends/the-beauty-edit-vol-1.md) - [Ethical Skin-Nourishing Cosmetics](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection.md)