# All-Natural Baby Skincare Sleepy Owl Provides Therapeutic Products for New Moms By Meghan Young | Published 2014-07-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/allnatural-baby-skincare References: [sleepyowlbaby](http://sleepyowlbaby.com/) Providing children with the best products can be a challenge for many parents who don't have easy access to niche or luxe brands that offer all-natural baby skincare. Yet Sleepy Owl hopes to change that with their great collection of therapeutic options. Helping to fill the gap, especially in Canada, this all-natural baby skincare line was conceived when Natacha Rey, the founder, experimented with various ingredients from nature to get through everything from [stretch marks](https://www.trendhunter.com/trends/skn-to-skn) and restlessness to [diaper rashes](https://www.trendhunter.com/trends/parasol-co) and colicky stomachs when her daughter was born in 2010. With a Bachelor degree of Health Science in Homeopathic Medicine, a diploma in aromatherapy and reflexology, and a certificate in botanical ingredients for skincare, Rey knows what it takes to create a quality all-natural baby skincare line worthy of attentive parents. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 49% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **All-natural Baby Skincare:** Opportunity for disruptive innovation in the baby skincare industry by offering all-natural products that cater to the growing demand of parents. - **Therapeutic Options:** Disruptive innovation opportunity in developing therapeutic baby skincare products that address specific needs such as stretch marks, restlessness, diaper rashes, and colicky stomachs. - **Niche and Luxe Brands:** Opportunity for disruptive innovation in the distribution channel of baby skincare products by making niche or luxe brands easily accessible to parents. ### Where This Applies - **Baby Skincare:** Disruptive innovation opportunity in the baby skincare industry by offering all-natural and therapeutic products to meet the evolving needs of parents. - **Homeopathic Medicine:** Opportunity for disruptive innovation in the homeopathic medicine industry by incorporating botanical ingredients and aromatherapy into baby skincare products. - **Distribution:** Disruptive innovation opportunity in the distribution industry by creating efficient and accessible channels for niche and luxe baby skincare brands. ## Related on Trend Hunter - [Organic Luxury Skincare Lines](https://www.trendhunter.com/trends/luxury-baby-skincare.md) - [Vegan-Certified Baby Skincare Lines](https://www.trendhunter.com/trends/birch-baby.md) - [Ultra-Gentle Infant Cosmetics](https://www.trendhunter.com/trends/aveeno-baby-healthy-start.md) - [All-Vegan Toddler Skincare Lines](https://www.trendhunter.com/trends/druide-biolove-baby.md) - [Natural Baby Care Products](https://www.trendhunter.com/trends/dabble-ducky.md) - [Allergen-Free Baby Oils](https://www.trendhunter.com/trends/vanilla-cloud-nighttime-oil.md) - [Calming Baby Care Products](https://www.trendhunter.com/trends/baby-skincare-line.md) - [Japanese Baby Care Collections](https://www.trendhunter.com/trends/yoboo.md) - [Dermatologist-Approved Baby Collections](https://www.trendhunter.com/trends/fixderma.md)