# Reduced Design Packaging Allink Used a Clean Format for Migros Ice Cream By Jamie Danielle Munro | Published 2014-05-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/allink References: [lovelypackage](http://lovelypackage.com/migros-2/) & [allink.ch](http://allink.ch/) Migros ice cream was invented in the 70s, but now the company is looking for a [branding upgrade and relaunch](https://www.trendhunter.com/trends/higgidy), which is where Allink came in. The branding agency decided to go with a [toned-down look for the packaging](https://www.trendhunter.com/trends/thoughtful-packaging), steering away from the previous designs and trying to keep things simple. The ice cream comes in a rectangular, boxed shape, reminiscent of treats from the 70s, which of course is when this dessert was invented. Allink went with a colorful aesthetic, placing pictures of the ice cream against a bright yellow or blue background. The ice cream can then be seen front and center, out of the package will hopefully tempt consumers into trying out the Migros brand. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 13% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Packaging Design:** Opportunity for businesses to explore clean, simplified packaging designs that convey a modern and stylish aesthetic. - **Nostalgia-inspired Packaging:** Opportunity for businesses to tap into consumers' nostalgia by adopting retro packaging designs that evoke a sense of nostalgia and familiarity. - **Eye-catching Color Schemes:** Opportunity for businesses to use vibrant and bold color schemes in packaging designs to attract consumer attention and create a memorable visual identity. ### Where This Applies - **Food Packaging:** Opportunity for food companies to differentiate their products through innovative packaging designs that enhance shelf appeal and communicate brand values. - **Beverage Packaging:** Opportunity for beverage companies to create unique packaging that stands out on shelves and reflects the brand's personality and image. - **Retail Packaging:** Opportunity for retailers to utilize packaging designs that grab consumers' attention and build a strong brand presence in-store. ## Related on Trend Hunter - [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Rebranded Ice Cream Restaurants](https://www.trendhunter.com/trends/baskin-robbins-redesigned.md) - [Ice Cream Branding Initiatives](https://www.trendhunter.com/trends/ice-cream-cakes.md) - [Legacy-Honoring Ice Cream Branding](https://www.trendhunter.com/trends/graeters-ice-cream-branding.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Rebranded Protein Milkshakes](https://www.trendhunter.com/trends/vibrant-packaging-design.md) - [Soft-Serve Ice Cream Pouches](https://www.trendhunter.com/trends/softserve-ice-cream-pouches.md) - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md)