# Hydrating Gel Cleansers Allies of Skin's Molecular Silk Amino Hydrating Cleanser is Universal By Kalin Ned | Published 2021-06-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/allies-of-skin1 References: [popsugar](https://www.popsugar.com/beauty/photo-gallery/44436798/image/48373135/Allies-Skin) The brand Allies of Skin is founded by Nicolas Travis. The brand is on a mission to be an ally to your skin (surprise), as well as to the planet, animals, and the LGBTQ+ community. [Allies of Skin's](https://www.trendhunter.com/trends/advanced-hydrating-serum) Molecular Silk Amino Hydrating Cleanser is a pH 5.5, sulfate-free universal product that boasts a number of key hero ingredients. The cleanser's hydrating properties are backed by an enriching blend of Antioxidants, Phospholipids, and Hydrators Silk Amino Acids, Hyaluronic Acid, Organic Safflower, and Moringa Oil. The formula works to [remove dirt, grime, makeup](https://www.trendhunter.com/trends/dr-bailey-skin-care-cleanser), and other build-ups in a gentle way. If the product is used daily, Allies of Skin promises that the skin will feel "silkier with a more refined texture, [while the] [complexion \[will\] look brighter](https://www.trendhunter.com/trends/medik8s-surface-radiance-cleanse)." Image Credit: Allies of Skin ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 4% | Activity: 20% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Clean Beauty:** There is an opportunity for disruptive innovation with ingredients and formulations that are not only beneficial to the skin but also friendly to the environment and animals, like Allies of Skin's philosophy. - **Hydrating Skincare:** There is an opportunity for disruptive innovation in creating gentle and effective hydrating skincare products that work on all skin types, like Allies of Skin's Molecular Silk Amino Hydrating Cleanser. - **Sustainable Packaging:** There is an opportunity for disruptive innovation in creating sustainable packaging for skincare products that align with Allies of Skin's mission to be an ally to the planet. ### Where This Applies - **Skincare Industry:** The skincare industry can develop products with ingredients that are not only beneficial to the skin but also friendly to the environment and animals, like Allies of Skin's philosophy. - **Beauty Industry:** The beauty industry can develop gentle and effective hydrating skincare products that work on all skin types, like Allies of Skin's Molecular Silk Amino Hydrating Cleanser. - **Packaging Industry:** The packaging industry can develop sustainable packaging for skincare products that align with Allies of Skin's mission to be an ally to the planet. ## Related on Trend Hunter - [Hydrating Soap-Free Facial Cleansers](https://www.trendhunter.com/trends/ultra-facial-barrierhydrating-cleanser.md) - [Plant-based Hydrating Foaming Cleansers](https://www.trendhunter.com/trends/botanity-makiol.md) - [Hydrating Facial Cleansing Gels](https://www.trendhunter.com/trends/hydrating-facial-cleansing-gel.md) - [Low-Foam Gel Cleansers](https://www.trendhunter.com/trends/daily-balancing-gel-cleanser.md) - [Microalgae Oil Cleansers](https://www.trendhunter.com/trends/liquid-collagen-cleanser.md) - [Hydrating Cleansing Serums](https://www.trendhunter.com/trends/magnetic-afterglow-cleanser.md) - [Gentle Low-Foam Cleansers](https://www.trendhunter.com/trends/forgiveness-cleanser.md) - [Aloe Milk-Powered Beauty Cleansers](https://www.trendhunter.com/trends/aloe-milk-cleanser.md) - [Nourishing Multifunctional Cleansers](https://www.trendhunter.com/trends/tizo-gentle-amino-gel-cleanser.md)