# All-Day Skincare Kits Allies of Skin's 24/7 Kit Features Multitasking Skin Remedies By Jana Pijak | Published 2016-03-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/allies-of-skin References: [buro247.sg](http://www.buro247.sg/beauty/buro-loves/allies-of-skin-drops-its-new-24-7-kit.html) & [alliesofskin](http://www.alliesofskin.com/) Allies of Skin's 24/7 skincare kit is designed to fit all of one's beauty needs without relying on harsh chemicals or other additives. The Singapore-based brand is synonymous with [multi-functional products](https://www.trendhunter.com/trends/express-multiaction-line) like its All-Day and 1A Overnight masks as well as its Molecular Saviour Toner Mist. Cleansing and brightening one's skin naturally, Allies of Skin's product range is naturally sourced, featuring key ingredients like juniper berry, cucumber seed and damask rose. The all-encompassing skincare kit is proven to improve the appearance of [aging skin](https://www.trendhunter.com/trends/auro-skincare) while simultaneously reducing the appearance of pores and ridding one's complexion of impurities. This [natural skincare kit](https://www.trendhunter.com/trends/skin-and-soul) is designed to restore tired and stressed skin and is ideal for urban dwellers forced to face harsh elements daily. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 83% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Multi-functional Skincare Kits:** There is an opportunity to create all-in-one skincare kits that address multiple skin concerns using natural ingredients. - **Natural and Sustainable Skincare:** The shift towards natural and sustainable skincare products creates an opportunity for brands to innovate and differentiate themselves from traditional skincare brands. - **24/7 Skincare Products:** The trend of 24/7 skincare products that work throughout the day and night presents an opportunity for brands to create products that are more efficient and save consumers time. ### Industries Being Reshaped - **Beauty and Personal Care:** There is a disruptive innovation opportunity in the beauty industry for brands to create natural and sustainable skincare kits that address multiple skin concerns. - **Wellness:** The wellness industry can benefit from the trend of 24/7 skincare products which can be marketed as a way to reduce stress and improve overall wellbeing. - **Natural and Organic:** The natural and organic industry can expand into the skincare market by creating all-in-one skincare kits that provide consumers with an efficient and environmentally friendly option. ## Related on Trend Hunter - [7-in-1 Skincare Solutions](https://www.trendhunter.com/trends/the-dayscript-by-klira.md) - [Limited-Edition Skincare Serums](https://www.trendhunter.com/trends/founders-essence.md) - [Skin-Rejuvenating On-The-Go Self-Care Solutions](https://www.trendhunter.com/trends/glow-rescue-kit.md) - [Summer Skincare Essentials Kits](https://www.trendhunter.com/trends/summer-essentials-kit.md) - [Ageing-Positive Skincare Products](https://www.trendhunter.com/trends/auro-skincare.md) - [Wellness-Focused Efficient Skincare Lines](https://www.trendhunter.com/trends/practical-alchemy.md) - [Back-To-School Beauty Kits](https://www.trendhunter.com/trends/glow-getter1.md) - [High-End Skincare Holiday Kits](https://www.trendhunter.com/trends/highend-skincare-holiday-kits.md) - [Daily Skincare Regiment Bundles](https://www.trendhunter.com/trends/skin-and-soul.md)