# Hydration-Encouraging Glassware The Alliance Glassware Collection Links Water and Alcohol By Vasiliki Marapas | Published 2014-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alliance-glassware References: [dezeen](http://www.dezeen.com/2014/09/06/design-academy-eindhoven-students-alliance-glassware-limit-alcohol-side-effects/) & [florencelouisy](http://florencelouisy.com/) During their second year at the [Design Academy Eindhoven](https://www.trendhunter.com/trends/apple-and-design-miami), students Florence Louisy and Léo Schlumberger created the Alliance Glassware collection. The series is intended to cajole users into drinking a glass of water with each alcohol beverage they imbibe. Each pair of glasses are [hand-blown](https://www.trendhunter.com/trends/juno-collection), featuring shapes that resemble conventional [wine and cocktail glasses](https://www.trendhunter.com/trends/the-splitglass), minus the stem. The smaller of the two glasses fits into its larger counterpart, allowing both glasses to be poured and used as a single serving. The intention is that for each glass of alcohol, the user will also have a glass of water, avoiding over-consumption. The designers explain that the collection will improve the situation in a natural way, linking hydration with boozing. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 33% | Activity: 24% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Hydration-encouraging Glassware:** Opportunity for creating innovative glassware designs that promote responsible drinking by linking hydration with alcohol consumption. ### Sectors Adopting This - **Hospitality:** Potential for bars and restaurants to offer unique glassware options that encourage customers to drink water along with alcohol, promoting responsible drinking. - **Product Design:** Designers can explore the creation of innovative glassware collections that promote healthier drinking habits by linking hydration and alcohol consumption. - **Health and Wellness:** Opportunity for the health and wellness industry to incorporate hydration-encouraging glassware into their services and offerings to promote responsible drinking habits. ## Related on Trend Hunter - [Self-Measuring Cocktail Glasses](https://www.trendhunter.com/trends/elevated-craft-hybrid-cocktail-glass.md) - [Dedicated Craft Cocktail Glasses](https://www.trendhunter.com/trends/hybrid-cocktail-glass.md) - [Stackable Minimalist Glassware](https://www.trendhunter.com/trends/aeris-doublewalled-glassware.md) - [Whiskey-Inspired Cocktail Glasses](https://www.trendhunter.com/trends/awaz-glasses.md) - [Libation-Cooling Glasses](https://www.trendhunter.com/trends/diamas.md) - [Ultra-Elegant Glassware Designs](https://www.trendhunter.com/trends/domain-glass.md) - [Anatomy-Inspired Glassware](https://www.trendhunter.com/trends/body-glasses.md) - [Shifting Hydration Cup Concepts](https://www.trendhunter.com/trends/tilting-water-cup.md) - [Artful Complex Mixology Glassware](https://www.trendhunter.com/trends/bargiani.md)