# Fresh Water Crusaders Alliance for the Great Lakes Aims to Clean Up the Tourist Attraction By Erin Fox | Published 2013-03-05 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/alliance-for-the-great-lakes References: [greatlakes.org](http://greatlakes.org/) & [facebook](https://www.facebook.com/AlliancefortheGreatLakes) The Great Lakes, sandwiched between Canada and the United States, hold the largest amount of fresh water in the world; Alliance for the Great Lakes aims to keep it clean. With global warming and constant talk of fresh water resources, one often forgets about the major tourist attraction sitting so close to our doorsteps. The lakes have unfortunately become so tainted, its not even recommended to go swimming in some of them. The organization wants to end polluting and has made a promise to clean up the water and the waterfronts of all of the Great Lakes. Their mission is to conserve and restore freshwater, urging people to be cautious when tossing away trash or unwanted items. By educating people of the cautions, this will help empower change to keep our water beautiful. **Contact Information** Alliance for the Great Lakes [website](http://greatlakes.org/mission) Alliance for the Great Lakes [Facebook](https://www.facebook.com/AlliancefortheGreatLakes) Alliance for the Great Lakes [Twitter](https://twitter.com/A4GL) Alliance for the Great Lakes [LinkedIn](http://www.linkedin.com/company/alliance-for-the-great-lakes) Alliance for the Great Lakes [YouTube](http://www.youtube.com/user/alliancegreatlakes) ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 19% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Freshwater Conservation:** Opportunities for businesses that specialize in products or services that help promote and conserve freshwater resources - **Eco-tourism:** Innovations that cater to travelers who have an interest in supporting eco-friendly destinations, experiences, and organizations - **Sustainability Education:** Disruptive technologies or methods that help educate individuals, businesses, and communities about the importance of sustainability and how to take meaningful action ### Industries Being Reshaped - **Environmental Conservation Organizations:** Business opportunities for organizations focused on conservation and restoration of natural resources, such as the Alliance for the Great Lakes - **Hospitality and Tourism Industry:** Opportunities for businesses in the hospitality and tourism industry to promote eco-friendly practices and experiences, such as offering eco-tourism packages - **Environmental Education Providers:** Opportunities for businesses to provide education and training on environmental issues, such as sustainability practices and freshwater conservation methods ## Related on Trend Hunter - [River Cleanup-Supporting Cooler Lines](https://www.trendhunter.com/trends/rivers-are-life.md) - [Clean Water CSR Campaigns](https://www.trendhunter.com/trends/give-water-give-health.md) - [Brand-Supported Advocacy Campaigns](https://www.trendhunter.com/trends/grassy-narrows.md) - [Environmental Action Platforms](https://www.trendhunter.com/trends/clean-something-for-nothing.md) - [Tablet-Based Cleaning Kits](https://www.trendhunter.com/trends/nature-lake.md) - [In-Room Filtration Systems](https://www.trendhunter.com/trends/inroom-filtration.md) - [Ocean-Themed Fundraisers](https://www.trendhunter.com/trends/teamseas.md) - [Groundbreaking Ocean Campaigns](https://www.trendhunter.com/trends/worlds-largest-ocean-dispute.md) - [Waste-Minimizing Household Cleaners](https://www.trendhunter.com/trends/grove-co-spring-collection.md)