# Athlete Collaborative Golden Sneakers Neymar Jr. Showcases a Peak at All-Gold Sneaker Designs By Amy Duong | Published 2019-12-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/allgold References: [hypebeast](https://hypebeast.com/2019/12/neymar-jr-nike-shox-r4-tl-all-gold-silhouette-first-look) Neymar Jr. works in collaboration with [Nike](https://www.trendhunter.com/trends/liquid-gold-colorway) on a set of all-gold sneaker designs -- before the shoes hit the market, the athlete showcased a look at the upcoming sneakers on his [Instagram](https://www.trendhunter.com/trends/prosperity-be-the-prize). He shows a look at a pair of [Shox R4 and Tl silhouettes](https://www.trendhunter.com/trends/shox-tl-2), both of which are complete is hold throughout with some black accents. A notable detail is Neymar Jr.'s signature adorning the flipped Shox logo found on the tongue tab. In the released photos, the shoes also feature a golden lacing system, tonal gold logo and midsole. The black accents are found on the inside of the sneaker and at the outsoles. Additionally, the shoes are encased in a combination safe-style box. Image Credit: Instagram @neymarjr ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 22% | Activity: 8% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Collaborative Sneaker Designs:** The trend of athletes collaborating with footwear brands to create unique and limited edition sneaker designs presents opportunities for disruptive innovation in the fashion and sports industries. - **Luxury Sneaker Collections:** The rise of luxury sneaker collections, featuring premium materials and unique design elements, creates opportunities for disruptive innovation in the fashion and luxury goods industries. - **Personalized Athlete Branding:** The trend of incorporating athlete signatures and personal branding elements into sneaker designs opens up opportunities for disruptive innovation in the marketing and sports industries. ### Industries Being Reshaped - **Fashion:** The fashion industry can explore disruptive innovation by embracing the trend of collaborative sneaker designs and luxury sneaker collections. - **Sports:** The sports industry can leverage the trend of collaborative sneaker designs and personalized athlete branding to create unique and engaging products for athletes and fans. - **Luxury Goods:** The luxury goods industry can tap into the trend of luxury sneaker collections to cater to the growing demand for high-end sneakers among fashion-conscious consumers. ## Related on Trend Hunter - [Metallic Indoor Soccer Sneakers](https://www.trendhunter.com/trends/liquid-gold-colorway.md) - [Athlete-Approved Football Boot Designs](https://www.trendhunter.com/trends/football-boot.md) - [Metallic-Tinged Retro Sneakers](https://www.trendhunter.com/trends/total-90-shox-magia.md) - [Athlete-Approved Football Boots](https://www.trendhunter.com/trends/air-mercurial-tn.md) - [Flashy Gold Utilitarian Sneakers](https://www.trendhunter.com/trends/zoom-vomero-5-4.md) - [Football League-Inspired Sneakers](https://www.trendhunter.com/trends/air-max-dn8-sneaker-2.md) - [Golden Tinged Basketball Sneakers](https://www.trendhunter.com/trends/kd-4.md) - [Iridescent Summer-Ready Sneakers](https://www.trendhunter.com/trends/shox-tl-2.md) - [Athlete-Collaborative Leather Footwear](https://www.trendhunter.com/trends/samba-sneaker-collaboration.md)