# Colorless Non-Alcoholic Beers Suntory's All-Free All-Time is Being Pushed as an All-Day Beverage By Justin Lam | Published 2018-05-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/allfree-alltime References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2018/05/suntory-launches-clear-non-alcoholic-beer-for-office-drinking/) & [japantoday](https://japantoday.com/category/features/new-products/suntory-releases-clear-no-alcohol-plastic-bottled-beer) Japanese beverage giant [Suntory](https://www.trendhunter.com/trends/suntory) has maintained a long history of innovative drinks and its latest All-Free All-Time continues on this tradition of experimentation. Developed as an extension of the existing All-Free line—with [non-alcoholic, zero calorie beer](https://www.trendhunter.com/trends/michelob-ultra-zero) sold in cans and glass bottles—the new beverage utilizes these elements but is designed as a more office-friendly drink. The new design for the All-Free All-Time line draws greater influence from soft drink bottle designs, as it utilizes plastic and iconography to denote its [non-alcoholic nature](https://www.trendhunter.com/trends/alcohol-free-brews). The liquid within the bottle also received a redesign as it ditches the malt color of traditional beer and replaces it with a colorless liquid. This change in liquid color adds to the drink being perceived as a soft drink and also reduces the stigma of enjoying the beverage at work. The beverage itself is said to taste like beer and even maintains the odor of beer. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 36% | Activity: 75% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Colorless Non-alcoholic Beverages:** The development of colorless non-alcoholic beverages presents an opportunity for companies to expand their beverage offerings and cater to consumers looking for healthier alternatives to traditional drinks. - **Office-friendly Beverages:** Developing office-friendly beverages provides an opportunity for companies to tap into a market of workers looking for non-alcoholic drinks to enjoy during the workday. - **Innovative Beverage Design:** Innovating the design of non-alcoholic beverages to resemble soft drinks can help reduce the stigma of non-alcoholic beer and increase its appeal to a wider audience. ### Industries Being Reshaped - **Beverage:** The beverage industry has an opportunity to develop and promote non-alcoholic beer as a viable alternative to traditional beer for consumers looking to reduce their alcohol intake. - **Office Supplies and Services:** Office supply and service companies have an opportunity to cater to the demand for office-friendly beverages by providing vending machines and other drink dispensing solutions in the workplace. - **Packaging:** The packaging industry can innovate by developing unique and visually appealing designs for non-alcoholic beer and other office-friendly beverages, thus attracting more consumers. ## Related on Trend Hunter - [Crisp Non-Alcoholic Lagers](https://www.trendhunter.com/trends/nonalcoholic-lagers.md) - [Booze-Free Fusion Beers](https://www.trendhunter.com/trends/weizen-radler.md) - [Flavor-Driven Alcohol-Free Beers](https://www.trendhunter.com/trends/1664-bire-00.md) - [Fruity Non-Alcoholic Beers](https://www.trendhunter.com/trends/labatt-blue-light-nonalc-strawberry-acai.md) - [Zero-Alcohol Lagers](https://www.trendhunter.com/trends/staropramen-00.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Booze-Free Beer Collections](https://www.trendhunter.com/trends/alcoholfree-beer-collection.md) - [Zero Alcohol Functional Beer](https://www.trendhunter.com/trends/sleeman-zero.md) - [Flavorful Alcohol-Free Beers](https://www.trendhunter.com/trends/kingfisher-zero.md)