# Menswear Alleyway Editorials The Ones 2 Watch 'Backstreet Boys' Feature Highlights Urban Apparel By Jana Pijak | Published 2016-01-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alleyway-editorial References: [theones2watch](http://theones2watch.com/editorial/men/25623/) Photographer Chuck Reyes captures 'Backstreet Boys,' an alleyway editorial that is lensed for fashion blog The Ones 2 Watch. The menswear photoshoot boasts styling by Adrian Manuel and highlights garments that will appeal to [urban professionals](https://www.trendhunter.com/trends/engineered-garments-x-brooks-brothers). Standouts include structured suits and leather-made outerwear staples. The editorial also features a mix of versatile sportswear pieces that are paired with more work-appropriate garments. Lensed amidst an [urban setting](https://www.trendhunter.com/trends/back-to-the-city), this alleyway editorial features models Michael Lockley and Hamid Onifade who pose in effortlessly cool apparel. While work-appropriate apparel is often portrayed as more traditional, 'Backstreet Boys' makes professional attire youthful by pairing it with sportier pieces. Borrowing from [luxe sportswear runway fads](https://www.trendhunter.com/trends/louis-vuitton-fall-2026), this editorial translates some of the season's most popular menswear looks to a young and urban professional who isn't afraid to experiment with fashion. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 90% | Activity: 71% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Effortlessly Cool Urban Apparel:** Disruptive innovation opportunity: Develop a line of versatile and stylish clothing that blends sportswear with work-appropriate garments, appealing to young urban professionals. - **Youthful Professional Attire:** Disruptive innovation opportunity: Create a collection of professional clothing that adds a youthful and trendy twist to traditional work-appropriate apparel. - **Luxe Sportswear-inspired Looks:** Disruptive innovation opportunity: Design a line of high-end sportswear that translates popular runway trends into wearable and fashionable clothing for young professionals. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Integrate technology into fashion products, creating smart garments that offer functionality and style for urban professionals. - **Photography:** Disruptive innovation opportunity: Develop innovative photography techniques and concepts that capture the essence of urban fashion in unique and captivating ways. - **Retail:** Disruptive innovation opportunity: Implement personalized shopping experiences and virtual try-on technologies to enhance the urban apparel buying process for customers. ## Related on Trend Hunter - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Urban Alpine Apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md)