# Hair-Inhibiting Natural Deodorants Alleyoop's Slow Your Roll Deodorant Slows the Growth of Hair By Laura McQuarrie | Published 2019-08-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alleyoop-natural-deodorant References: [vogue](https://www.vogue.com/article/this-new-beauty-brand-wants-to-make-more-space-in-your-makeup-bag) & [meetalleyoop](https://meetalleyoop.com/collections/body-care/products/slow-your-roll-deodorant?variant=29176912412706) Alleyoop specializes in the creation of multitasking products that are easy to use on the go, and add value to consumers' lives in unexpected ways—as exemplified by its [natural deodorant](https://www.trendhunter.com/trends/natural-deodorant1). In addition to being able to provide long-lasting freshness with a formula that's clear, non-sticky, [aluminum-free, all-natural](https://www.trendhunter.com/trends/jack-henry-deodorant) and scented with essential oils, the Slow Your Roll deodorant is beneficial for slowing the regrowth of hair over time—the brand recommends daily use for four to six weeks for the results of its [hair-inhibiting properties](https://www.trendhunter.com/trends/ingrown-eliminator-serum) to be visible. As such, Alleyoop calls this innovative multitasking product "deodorant with superpowers," which is offered in Pomegranate, Sage and Unscented varieties. Alleyoop's range of multitasking body care products also includes a stubble-softening body moisturizer, a shower-free shaving multitool, water-based body cleansing cloths and a spot treatment for blemishes, bumps and ingrown hair. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 68% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Natural Deodorants with Hair-inhibiting Properties:** The innovation of natural deodorants that not only provide freshness but also slow down hair growth presents an opportunity for disrupting the personal care industry. - **Multitasking Body Care Products:** The development of multitasking body care products that offer convenient solutions for various needs can disrupt the beauty and personal care industry. - **Value-added On-the-go Products:** Creating on-the-go products that add value to consumers' lives in unexpected ways, like Alleyoop's natural deodorant, presents an opportunity for disruptive innovation in the consumer goods market. ### Industries Being Reshaped - **Personal Care:** The personal care industry can benefit from the disruptive innovation of natural deodorants with hair-inhibiting properties. - **Beauty and Personal Care:** The development of multitasking body care products has the potential to disrupt the beauty and personal care industry. - **Consumer Goods:** Creating on-the-go products that add value, like Alleyoop's natural deodorant, presents an opportunity for disruptive innovation in the consumer goods market. ## Related on Trend Hunter - [Effective All-Natural Deodorants](https://www.trendhunter.com/trends/rollon-deodorant.md) - [Practical Men's Deodorant Lines](https://www.trendhunter.com/trends/mens-deodorant.md) - [Aluminum-Free Intimate Deodorants](https://www.trendhunter.com/trends/intimate-deodorant.md) - [Prebiotic Whole-Body Deodorants](https://www.trendhunter.com/trends/ewc-treat-all-over-deodorant.md) - [Natural Deodorant Balms](https://www.trendhunter.com/trends/the-deodorant-balm.md) - [Naturally Antibacterial Deodorants](https://www.trendhunter.com/trends/tip2toe-natural-deodorants.md) - [Brightening Deodorant Gels](https://www.trendhunter.com/trends/mandelic-acid-brightening-deodorant-gel.md) - [Fresh Whole Body Deodorants](https://www.trendhunter.com/trends/whole-body-deodorant.md) - [Refillable Roll-On Deodorants](https://www.trendhunter.com/trends/wild-rollon-deodorant.md)