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# Car Garage Catalogs
The AlleyCat Trade FW11 Lookbook Features Casual and Vintage-Inspired Looks

By Meghan Young | Published 2011-10-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/alleycat-trade-fw11
References: [fashionising](http://www.fashionising.com/pictures/b--The-cool-kid-factor-AlleyCat-Trade0-12622.html) & [alleycattrade](http://www.alleycattrade.com/lookbook)

Although the AlleyCat Trade FW11 lookbook is set in a grimy and gritty [car garage](https://www.trendhunter.com/trends/cao-fei-art-car), the looks created in each image are the complete opposite. Polished and sophisticated, though at times [edgy and always sexy](https://www.trendhunter.com/trends/dirty-looks), the fashion contrasts quite interestingly with its surroundings. It is this juxtaposition that really makes the viewer focus on the stunning model.

Shot by Christopher Glancy at Venice Beach, the AlleyCat Trade FW11 catalog is filled with [casual, vintage pieces](https://www.trendhunter.com/trends/studio-nicholson-fw25) that are made much more glamorous-looking thanks to the erosive background. The lookbook showcases clothing designs from Australian Fashion week alumni Alice McCall and Seneca Rising, shoes from Surface To Air and even jewelry from Jacey Withers. The results are easy looks that will certainly suit just about any lady.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 70% | Activity: 50% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Gritty Glamour:** Opportunity for fashion brands to create edgy and sophisticated looks in unexpected settings.
- **Vintage Revival:** Opportunity for designers to bring back retro styles with a modern twist.
- **Versatile Casual:** Opportunity for fashion brands to create versatile and comfortable looks for everyday wear.

### Industries Being Reshaped

- **Fashion:** Opportunity for fashion brands to innovate and create unique clothing designs.
- **Jewelry:** Opportunity for jewelry brands to collaborate with fashion designers to create complementary accessories.
- **Footwear:** Opportunity for shoe brands to curate footwear styles that match the casual and vintage-inspired looks.

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