# Dietary Gaming Apps Allergy Reality Informs Consumers on Foods to Eat and Avoid By Mishal Omar | Published 2017-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/allergy-reality References: [play.google](https://play.google.com/store/apps/details?id=com.mandc.allergyreality) Allergy Reality is a [gamified educational experience](https://www.trendhunter.com/trends/healthgame) for individuals looking to become more informed, or have their children become more knowledgeable on various food and health-related topics. Allergies and food intolerances can have a significant effect on consumers' lives, and although most learn to work around them, it can be useful to have a framework through which consumers can safely navigate the [food and beverage industry](https://www.trendhunter.com/trends/food-transparency-app). Allergy Reality offers matching games, word scramblers, puzzles, and [label reading](https://www.trendhunter.com/trends/getchmeva) that allow consumers to learn about safe foods, and become more familiar with brands that do not create food with common allergens. This app makes sure that the safe consumption of food is made accessible to everyone, and that consumers can become better informed when it comes to their varying health-related issues. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 14% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Gamified Education:** Developing gamified educational tools and experiences for individuals with varying health-related issues. - **Safe Food Navigation:** Investing in food-focused applications that provide a framework for consumers to navigate the food and beverage industry safely. - **Brand Familiarity:** Advocating for marketing strategies that inform consumers on brands that consistently create safe foods without common allergens. ### Who This Affects Most - **Healthcare Industry:** Developing personalized apps for people with allergies or other health-related issues to fit their needs. - **Food and Beverage Industry:** Investing in apps that provide information and education on how to create food and drinks without common allergens. - **Marketing Industry:** Creating campaigns that champion food and beverage brands that offer safe options and cater to consumers with health-related issues. ## Related on Trend Hunter - [Comprehensive Dietary Restriction Apps](https://www.trendhunter.com/trends/food-scanner-discovery.md) - [Dietary Food Scanners](https://www.trendhunter.com/trends/nutrime.md) - [Unhealthy Eating Habit-Changing Apps](https://www.trendhunter.com/trends/chewy-app.md) - [Multi-Lingual Food Label Scanners](https://www.trendhunter.com/trends/food-avoidance-scanner.md) - [Food-Checking Health Apps](https://www.trendhunter.com/trends/know-your-food.md) - [Diet-Recommending Label Tools](https://www.trendhunter.com/trends/scan-by-diet.md) - [Customizable Baby Food Apps](https://www.trendhunter.com/trends/bebe-foodie.md) - [AI-Powered Food Label Apps](https://www.trendhunter.com/trends/zoe-health-app.md) - [Healthier Food Choice-Promoting Apps](https://www.trendhunter.com/trends/healthier-food-choice.md)