# Allergy-Friendly Cookies The Safe + Fair Food Company Creates Non-GMO, Clean Label Snacks By Laura McQuarrie | Published 2017-11-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/allergy-friendly-cookies References: [trndmonitor](https://trndmonitor.com/industry-news-the-safe-fair-food-company-unveils-first-two-brands-in-portfolio/) & [safeandfair](https://www.safeandfair.com/) Finding allergen-free snacks can be a challenge for many parents who want to send their children to school with options that they will enjoy, but The Safe + Fair Food Company creates [allergy-friendly cookies](https://www.trendhunter.com/trends/freeform) that will satisfy both adults and kids alike. The Kid's Stuff brand from The Safe + Fair Food Company introduces nut-free, clean label and non-GMO cookies that are also free from artificial ingredients and trans fats. Varieties include Abby's Chocolate Chip Cookies and [Remy's](https://www.trendhunter.com/trends/huang-yu-xing) Cinnamon Grahams, both of which are made with a base of whole grains and other nourishing ingredients. In the future, The Safe + Fair Food Company has plans to expand the assortment of products it offers through The Kid's Stuff with Gavin's Granola, Quinn's Crackers, Jane's Trail Mix and Claire's Bars. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 35% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Allergen-free Snacks:** Creating clean label, non-GMO snacks free from common allergens presents a disruptive innovation opportunity for the food industry. - **Nut-free Baked Goods:** Developing baked goods that are free from nuts and other common allergens provides a disruptive innovation opportunity for the baking industry. - **Whole Grain Snacks:** Introducing clean label, non-GMO, whole grain snacks can be a disruptive innovation opportunity in the snack food market. ### Where This Applies - **Food:** Creating allergen-free snacks can offer a competitive advantage and a disruptive innovation opportunity for food companies. - **Baking:** Developing and producing nut-free baked goods using clean label and non-GMO ingredients present a disruptive innovation opportunity in the baking industry. - **Snack Food:** Introducing snacks made with whole grains and free from common allergens presents a disruptive innovation opportunity in the snack food industry. ## Related on Trend Hunter - [Soft-Baked Free-From Cookies](https://www.trendhunter.com/trends/dark-chocolate-chip-cookies.md) - [Allergy-Friendly Halloween Treats](https://www.trendhunter.com/trends/allergyfriendly-halloween-treats.md) - [Allergen-Free Cookie Bites](https://www.trendhunter.com/trends/every-body-eat-cookie-bites.md) - [Free-From School-Friendly Biscuits](https://www.trendhunter.com/trends/safetylcious-chocolate-chip-oat-squares.md) - [Allergy-Friendly Baked Goods](https://www.trendhunter.com/trends/partake-foods-1.md) - [Allergen-Free Halloween Snack Bags](https://www.trendhunter.com/trends/allergyfriendly-bag-o-treats.md) - [Allergy-Friendly Cookie Doughs](https://www.trendhunter.com/trends/chocolate-chip-and-sugar-cookie-dough.md) - [Allergy-Friendly Cookie Doughs](https://www.trendhunter.com/trends/allergy-friendly-cookie-dough.md) - [Allergy-Friendly Graham Crackers](https://www.trendhunter.com/trends/classic-graham-crackers.md)