# Blue-Tinged Hair Photography Yulia Gorbachenko Captures the Work of NAHA Finalist Allen Ruiz By Meghan Young | Published 2015-05-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/allen-ruiz References: [behance.net](https://www.behance.net/gallery/25992727/NAHA-Finalist-Hairstylist-of-the-Year-Allen-Ruiz) & [allenruiz](http://allenruiz.com) The work of Allen Ruiz, NAHA Finalist Hairstylist of the Year, has been gorgeously captured by New York photographer Yulia Gorbachenko. By embracing a blue tinge throughout the series, Gorbachenko helps to highlight the [cool tones of the hair color](https://www.trendhunter.com/trends/aging-disgracefully-collection). Yet its the cuts themselves that stand out the most. An artist with a pair of scissors, Allen Ruiz creates layered that defy convention. This is something that many millennials are leaning towards. Hair is one of the easiest ways to revamp a look and express one's current mood and mindframe. Allen Ruiz embraces this idea by envisioning looks that are [experimental, exciting and edgy](https://www.trendhunter.com/trends/main-character-hair). They are made for fierce women with strong personalities and attitudes. Makeup artist Anastasia Durasova complemented Allen Ruiz's styles with equally [dramatic eyes, cheekbones and lips](https://www.trendhunter.com/trends/kustaa-saksi1). ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 99% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Vibrant Hair Colors:** Disruptive innovation opportunity: Develop new, bold hair dye formulations to meet the rising demand for vibrant hair colors among millennials. - **Experimental Hairstyles:** Disruptive innovation opportunity: Create innovative tools and techniques for hairstylists to create unconventional and unique hairstyles that defy convention. - **Personal Expression Through Hair:** Disruptive innovation opportunity: Develop customizable hair products and accessories that allow individuals to express their mood and personality through their hairstyles. ### Who This Affects Most - **Beauty and Cosmetics:** Disruptive innovation opportunity: Explore new hair dye formulations and styling tools to cater to the growing demand for bold hair colors and experimental hairstyles. - **Fashion and Photography:** Disruptive innovation opportunity: Collaborate with hairstylists and photographers to create visually striking hair-focused fashion photography that highlights unique hairstyles and vibrant hair colors. - **Personal Care Products:** Disruptive innovation opportunity: Develop customizable hair care products that allow individuals to express their personal style and mood through their hair, tapping into the trend of personal expression through hair. ## Related on Trend Hunter - [AI-Generated Hair Color Solutions](https://www.trendhunter.com/trends/refa-ai-color-recipe-pro.md) - [Future-Facing Hair Colors](https://www.trendhunter.com/trends/aveda-vibe-collection.md) - [Art-Focused Hair Salons](https://www.trendhunter.com/trends/john-steinberg-and-associates.md) - [Blue-Tonal Makeup Products](https://www.trendhunter.com/trends/kulfi.md) - [AI-Based Salon Try-Ons](https://www.trendhunter.com/trends/perfect-corp.md) - [Defiant Hair Color Collections](https://www.trendhunter.com/trends/aging-disgracefully-collection.md) - [Delicately Patterned Beauty Collections](https://www.trendhunter.com/trends/kustaa-saksi1.md) - [Specific Haircare Lines](https://www.trendhunter.com/trends/silverist-haircare.md) - [Indigenous-Designed Haircare Sets](https://www.trendhunter.com/trends/alanah-jewell.md)