# Possessed Shoes & Earphones Allegro.pl 'Things Get Closer' Campaign By Ayman | Published 2008-07-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/allegro-things-get-closer References: [adsoftheworld](http://adsoftheworld.com/media/print/allegropl_shoes?size=_original) & [allegro.pl](http://allegro.pl/) This 2008 campaign for **Allegro.pl**, a Polish trading site where you can buy and sell stuff, uses [creepy notions of possessed items](https://www.trendhunter.com/trends/cellphone-bill) that cling to you. The message? *“Things get closer.”* The print campaign, which was created by PZL, Warsaw, shows earphones that someone bought from the site clinging to them and hugging their shoulders in a show of how attached they become. The creepier image is of the shoes—the ribbons morph into hands that hold on to the legs of the woman wearing them. I don't know about you, but these items creep me out rather than encourage me to buy from the site: The campaign was photographed by Łukasz Murgrabia. The style of the ads reminds me of an earlier campaign for handmade jewellery, Handan. Created by [BBDO](https://www.trendhunter.com/trends/accessible-customer-service), Istanbul, the brilliant 2006 ads use real hands as bracelets, chokers and assorted jewellery items, to showcase the handmade quality. Check out the gallery below for three of these Handan ads. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 42% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Possessed Items:** There are opportunities for developing and marketing products that utilize the creepy notion of possessed items, such as clothing, jewelry, or accessories. - **Emotional Attachment:** Creating products that inspire emotional attachment in consumers, like the earphones in the campaign, could lead to new marketing and sales opportunities. - **Visual Storytelling:** Employing creative visuals that tell a story, like the PZL campaign and the Handan ads, can capture consumers' attention and create brand familiarity. ### Where This Applies - **E-commerce:** E-commerce companies can utilize the idea of emotional attachment and storytelling to market products and create brand loyalty through targeted campaigns. - **Fashion:** The fashion industry can tap into the possessed items trend by creating clothing and accessories that visually depict the creepy notion, catering to consumers who want unique and unconventional designs. - **Marketing and Advertising:** Employing creative and immersive visual storytelling in marketing and advertising campaigns, like the ones for Allegro.pl and Handan, can help brands connect with consumers and stand out in a crowded market. ## Related on Trend Hunter - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md)