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# Musically Inspired Perfumes
Allegretto 7.2 Was Inspired by Beethoven's Symphony No. 7

By Laura McQuarrie | Published 2020-02-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/allegretto-72
References: [prnewswire](https://www.prnewswire.com/news-releases/this-fragrance-smells-like-music-301012535.html) & [berceuseparfum](https://berceuseparfum.com/products/allegretto72)

Over the course of three years, Berceuse Parfum has been working on its [first perfume](https://www.trendhunter.com/trends/lucky-7-perfume-series), Allegretto 7.2, which translates music into fragrance. In all, 24 versions of the fragrance were developed before the final formula was settled. The [debut perfume product](https://www.trendhunter.com/trends/immortal-perfumes) was inspired by Symphony No. 7 and imagining how it might smell.

The essence of Allegretto 7.2 is described as elegant and mysteriously smoky, with "[notes recede and repeat rhythmically](https://www.trendhunter.com/trends/atmosphere-demotion)." The fragrance includes Haitian vetiver, lavender, a top note of crisp and clean mint and a base of cedarwood, vanilla, and benzoin.

Allegretto 7.2 is available in a small sample size and a full 50-milliliter bottle for $224.99.

Image Credit: Berceuse Parfum

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 64% | Activity: 69% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Musical-inspired Perfumes:** Exploring the translation of music into fragrance, creating unique and evocative scents that capture the essence of musical compositions.
- **Sensory Synesthesia:** Using different sensory experiences, such as fragrance, to evoke emotions and memories associated with music.
- **Collaborative Artistry:** Fusion of artistic disciplines, like perfume and music, to create innovative and immersive experiences.

### Where This Applies

- **Perfume:** Developing fragrances that go beyond traditional inspirations by incorporating musical elements and evoking different emotions.
- **Music:** Exploring aromatic accompaniment or crossover products that enhance the connection between music and personal experiences.
- **Art:** Creating new sensory experiences by blending different art forms, like translating music into fragrances, pushing the boundaries of creativity.

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