# All-Black Summer Fashion The BLK DNM Wild Posters Stars Model Anja Rubik By Meghan Young | Published 2014-07-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/allblack-summer-fashion References: [fashiongonerogue](http://www.fashiongonerogue.com/anja-rubik-poses-blk-dnm-portraits-johan-lindeberg/) & [blkdnmcloseup](http://www.blkdnmcloseup.com/) Captured in both color as well as black and white, the BLK DNM Wild Posters showcase a range of all-black summer fashion that is casual enough to wear throughout the warmer season. Granted, the wardrobe would look better on women who have a bit of a chip on their shoulders. Dark and edgy, the outfits revolve around [cutoff black denim shorts](https://www.trendhunter.com/trends/forever-fall-by-just-black-denim), leather biker jackets and simple black tees. Shot by creative director Johan Lindeberg, the all-black summer fashion is modeled on Anja Rubik. The blonde beauty adopts a range of moody expressions for the [urban portraits](https://www.trendhunter.com/trends/knys-fall-2025), which were taken in New York City. Windswept hair and an understated beauty look perfect the ensembles, which can also transition to fall. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 84% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **All-black Summer Fashion:** Opportunity for disruptive innovation in creating sustainable and ethical all-black fashion for the summer season. - **Edgy Summer Wardrobe:** Opportunity for disruptive innovation in combining edgy and feminine elements in summer fashion. - **Moody Urban Portraits:** Opportunity for disruptive innovation in using moody urban portraits to showcase fashion and beauty trends. ### Who This Affects Most - **Fashion:** The all-black summer fashion trend presents an opportunity for disruptive innovation in clothing, footwear, and accessories design and production. - **Beauty:** The understated beauty look showcased in the BLK DNM Wild Posters presents an opportunity for disruptive innovation in natural and minimalistic beauty products and techniques. - **Photography:** The moody urban portraits in the BLK DNM Wild Posters present an opportunity for disruptive innovation in fashion and beauty photography, particularly in capturing mood and energy. ## Related on Trend Hunter - [Stealthy Modern Monochromatic Fashion](https://www.trendhunter.com/trends/black-tag-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Fall Denim Style Launches](https://www.trendhunter.com/trends/fall-denim-styles.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Fall Denim Drops](https://www.trendhunter.com/trends/forever-fall-by-just-black-denim.md) - [Bright Timeless Spring Series](https://www.trendhunter.com/trends/rudsak-spring-2024-collection.md)