# Floating Shoe Ads Allbirds Show How Lightweight Their Shoes are with Balloons By Ell Smith | Published 2020-12-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/allbirds References: [adage](https://adage.com/creativity/work/floating-balloons-show-just-how-light-allbirds-sneakers-are/2296831) & [allbirds](https://www.allbirds.ca/?utm_source=google&utm_medium=cpc&utm_campaign=Search+%2F%2F+CA+%2F%2F+Allbirds+Brand+%2F%2F+Desktop&utm_content=280850713351_62680206931&utm_term=allbirds_kwd-300158167613&gclid=Cj0KCQiAzZL-BRDnARIsAPCJs71WmCFLOuzLZ3GZg21m6UPIZDqOMT5x_HxqmH9aUh_o2dWV5SHeqMcaAjASEALw_wcB) In an effort to shoe how light its shoes are, [Allbirds](https://www.trendhunter.com/trends/allbirds-2) are tying them to balloons. As a direct-to-consumer brand, it's important to build loyalty, and to be as transparent as possible. Because consumers can't go into physical storefronts, it can be a struggle to convey just how wonderful a product is. Allbirds used a product demo to solve this problem, highlighting the [lightweight nature of the shoes](https://www.trendhunter.com/trends/floatzig-2-running-shoes) by allowing them to be lifted by just four standard balloons. The dramatic and minimalist ad features the shoes floating in the air with the assistance of the balloons. set against a black backdrop, the view is able to witness just how light the [wool runners](https://www.trendhunter.com/trends/wool-cruiser) really are. Image Credit: Allbirds ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 36% | Activity: 55% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Direct-to-consumer Marketing:** By utilizing product demonstrations and creative ad campaigns, brands can effectively convey the unique features and benefits of their products to consumers. - **Transparency in Online Shopping:** Finding innovative ways to showcase product attributes and build trust in the absence of physical storefronts can lead to increased loyalty from online shoppers. - **Minimalist Advertising:** Adopting a minimalist approach in ads, focusing on the core message and unique selling points, can create impactful and memorable experiences for consumers. ### Where This Applies - **Footwear:** Incorporating creative marketing tactics like visual product demonstrations can disrupt the traditional footwear industry and attract customer attention towards unique features. - **E-commerce:** Embracing transparency and developing immersive online experiences can revolutionize the e-commerce landscape and enhance consumer trust and satisfaction. - **Advertising:** Exploring minimalist ad strategies that focus on visually captivating elements can challenge traditional advertising approaches and resonate with modern audiences. ## Related on Trend Hunter - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Ultra-Lightweight Running Shoes](https://www.trendhunter.com/trends/floatzig-2-running-shoes.md) - [Awareness-Boosting Animal Balloons](https://www.trendhunter.com/trends/animal-balloon.md) - [Mobile Try-On Tours](https://www.trendhunter.com/trends/mobile-tryon-tour.md) - [High-Performance Athletic Footwear Accessories](https://www.trendhunter.com/trends/feel-the-difference.md) - [Futuristic Slip-On Shoes](https://www.trendhunter.com/trends/adidas-unveils-climacool.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Authentic Footwear Campaigns](https://www.trendhunter.com/trends/crocs-wonderfully-unordinary.md)