# Eucalyptus Fiber Running Shoes The Allbirds Tree Toppers are Eco-Friendly and Odor-Repelling By Michael Hemsworth | Published 2018-12-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/allbirds-tree-runners References: [gearculture](http://www.gearculture.com/goods/allbirds-tree-runners/) & [allbirds](https://www.allbirds.com/products/mens-tree-toppers-kauri-fiddle-leaf) [Eco-friendly fashion](https://www.trendhunter.com/trends/mercer-rerun-sneaker) is quickly becoming essential as consumers seek out less wasteful options, so brands are taking note with new styles like the Allbirds Tree Toppers. The running shoes are crafted from [sustainable eucalyptus fibers](https://www.trendhunter.com/trends/allbirds-m00nshot-zero) and maintain an odor-repelling design that is washable and comfortable enough for all-day wear. The shoes boast a cooling design that will keep your feet comfortable at all times, while the high-top aesthetic ensures an optimal fit that doesn't skimp when it comes to stability. The Allbirds Tree Toppers come in a wide array of color options and boast a versatile profile that will be favored by wearers of all kinds. The sneakers are finished with a [merino wool fabric sole](https://www.trendhunter.com/trends/swave-sport) that promises softness, odor reduction and moisture wicking for enhanced comfort. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 26% | Activity: 33% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Fashion:** Opportunity for brands to develop sustainable fashion items using innovative materials like eucalyptus fiber. - **Odor-repelling Design:** Potential for companies to create products with odor-repelling features that provide greater comfort and convenience. - **Moisture-wicking Technology:** Disruptive innovation opportunity for brands to incorporate moisture-wicking properties into their products, enhancing overall comfort and performance. ### Industries Being Reshaped - **Footwear:** Footwear industry can leverage eco-friendly materials and odor-repelling design to create sustainable and comfortable shoes. - **Fashion:** Fashion industry can tap into the trend of eco-friendly fashion by exploring innovative materials and design features. - **Sportswear:** Sportswear industry can benefit from the incorporation of moisture-wicking technology to enhance the performance and comfort of athletic apparel and footwear. ## Related on Trend Hunter - [Sustainable Running Shoe Designs](https://www.trendhunter.com/trends/supernatural-runner.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md) - [Textile-to-Textile Recycled Sneakers](https://www.trendhunter.com/trends/allbirds-remix.md) - [Net Zero Carbon Shoes](https://www.trendhunter.com/trends/allbirds-m00nshot-zero.md) - [All-Natural Canvas Sneakers](https://www.trendhunter.com/trends/canvas-piper.md) - [Breathable Eco-Friendly Sneakers](https://www.trendhunter.com/trends/contour-zero.md) - [Compostable Sole Sneakers](https://www.trendhunter.com/trends/swave-sport.md) - [Eco Cactus Leather Sneakers](https://www.trendhunter.com/trends/mercer-rerun-sneaker.md) - [Bio-Circular Trail Shoes](https://www.trendhunter.com/trends/norda-001a.md)