# Endangered Bird-Inspired Sneakers The Audubon Society Collaborated on an Allbirds Sneaker Series By Laura McQuarrie | Published 2019-04-16 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/allbirds-sneaker References: [instagram](https://www.instagram.com/p/BwSB_Jvgx3u/) & [allbirds](https://www.allbirds.com/collections/womens) In celebration of Earth Day, [Allbirds](https://www.trendhunter.com/trends/allbirds-2) teamed up with the Audubon Society for a series of limited-edition Allbirds sneakers. Every day this week—the days leading up to Earth Day on April 22nd—Allbirds will be sharing a new sneaker with a design that pays tribute to an endangered bird. The first footwear design in the series takes inspiration from the Painted Redstart, a bird that's known for its black, white and red markings, and lives in a habitat in the American Southwest that's currently being threatened by climate change. All of the proceeds from this [limited-edition Allbirds sneaker collection](https://www.trendhunter.com/trends/allbirds-remix) will be put back into supporting the [National Audubon Society](https://www.trendhunter.com/trends/contour-zero) and its conservation initiatives. Beyond this collaboration with the Audubon Society, Allbirds will also be sharing other environmentally friendly initiatives during the week. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 29% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative-eco Footwear:** Businesses can create eco-friendly collaborations to help bring awareness and funds to environmental causes while producing unique and trendsetting products. - **Endangered Animal Protection:** Companies can use endangered species as inspiration for new products and dedicate proceeds to conservation efforts. - **Sustainable Fashion:** There is a growing trend in the fashion industry towards eco-friendly, sustainable fashion, and this collaboration highlights the demand for environmentally conscious consumer products. ### Sectors Adopting This - **Footwear:** The footwear industry has an opportunity to partner with environmental organizations to incorporate animal conservation awareness into trendy designs, bridging style and purpose. - **Conservation:** The collaboration between Allbirds and the Audubon Society showcases the potential for profit and conservation initiatives to work together and encourages more industry players to support environmental initiatives. - **Fashion/retail:** The fashion industry and retailers can find innovative ways to incorporate eco-conscious initiatives into products and offerings, that also support conservation efforts and capture consumers' attention. ## Related on Trend Hunter - [Artistic Naturally Dyed Sneakers](https://www.trendhunter.com/trends/3sixteen-x-saucony-peregrine-15-gesso.md) - [Colorful Shoe Ranges](https://www.trendhunter.com/trends/wool-cruiser.md) - [Colorful Personality Sneakers](https://www.trendhunter.com/trends/wool-cruiser-sneakers.md) - [Footwear Aquarium Partnerships](https://www.trendhunter.com/trends/monterey-bay-aquarium.md) - [Brand-Led Endangered Animal Programs](https://www.trendhunter.com/trends/endangered-animal-program.md) - [Naturally Dyed Collaborative Shoes](https://www.trendhunter.com/trends/peregrine-15.md) - [All-Natural Canvas Sneakers](https://www.trendhunter.com/trends/canvas-piper.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Earth-Toned Trail Sneakers](https://www.trendhunter.com/trends/xalp-suede-1.md)