# Sustainable Wool Running Shoes Allbirds Shoe Company Created a New Eucalyptus Pulp Running Shoe By Madison Mackay | Published 2018-03-16 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/allbirds-shoe-company References: [gearpatrol](https://gearpatrol.com/2018/03/15/allbirds-tree-runners/#3) & [allbirds](https://www.allbirds.com/products/mens-tree-runners?variant=2037717237767) Known for creating [sustainable, environmentally friendly products](https://www.trendhunter.com/trends/allbirds-remix), [Allbirds](https://www.trendhunter.com/trends/allbirds-2) shoe company added a new design to its popular collection of wool running shoes. The new shoes are perfect for the upcoming warm weather, with a breathable knit upper that was made exclusively with sustainably harvested eucalyptus pulp. Utilizing the same silhouette as the brand's previously released model, the new shoes also include bio-based TPU eyelets, recycled-polyester laces and a padded sole. These new comfortable, flexible and [breathable running shoes](https://www.trendhunter.com/trends/trail-running) mix high-quality materials with environmentally-friendly design, and were made to last through any type of adventure. Allbirds shoe company is offering the new designs in an off-white, light blue or dark grey colorway for $95 a pair. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 75% | Activity: 87% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Footwear:** Creating environmentally friendly shoes using sustainable materials like eucalyptus pulp. - **Bio-based Materials:** Developing footwear with eyelets made from bio-based TPU and laces made from recycled polyester. - **Long-lasting Design:** Creating durable running shoes that can withstand any type of adventure. ### Sectors Adopting This - **Footwear:** Opportunity for shoe companies to develop sustainable and eco-friendly footwear options. - **Textile:** Opportunity for the textile industry to explore new materials and processes for sustainable fabrics. - **Outdoor Gear:** Opportunity for companies in the outdoor gear industry to create long-lasting and eco-friendly products. ## Related on Trend Hunter - [Sustainable Running Shoe Designs](https://www.trendhunter.com/trends/supernatural-runner.md) - [Net Zero Carbon Shoes](https://www.trendhunter.com/trends/allbirds-m00nshot-zero.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md) - [Colorful Shoe Ranges](https://www.trendhunter.com/trends/wool-cruiser.md) - [All-Natural Canvas Sneakers](https://www.trendhunter.com/trends/canvas-piper.md) - [Textile-to-Textile Recycled Sneakers](https://www.trendhunter.com/trends/allbirds-remix.md) - [Ultra-Cushioned Performance Sneakers](https://www.trendhunter.com/trends/cloudeclipse.md) - [Bio-Circular Trail Shoes](https://www.trendhunter.com/trends/norda-001a.md) - [Colorful Personality Sneakers](https://www.trendhunter.com/trends/wool-cruiser-sneakers.md)