# Sustainable Activewear Collections Allbirds' Has Released Its Debut Unisex Activewear Collection By Francesca Mercurio | Published 2021-08-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/allbirds-1 References: [footwearnews](https://footwearnews.com/2021/business/athletic-outdoor/allbirds-natural-run-performance-apparel-release-info-1203168651/) & [allbirds](https://www.allbirds.ca/) Allbirds is launching its debut in [sustainable activewear](https://www.trendhunter.com/trends/motion-collections) with a six-piece line. The company is a sustainably-minded clothing brand and has moved into the activewear sector with its debut Natural Run Collection. The line will feature six unisex products including tank tops, t-shirts, and shorts. [Allbirds'](https://www.trendhunter.com/trends/allbirds-2) intention was to create a collection of activewear that has a reduced carbon footprint. To create the line, the company tested its apparel numerous times and went through 70 iterations before finding the best selection of [natural fibers](https://www.trendhunter.com/trends/coolia-activewear) that will ensure ultimate performance. Allbirds' new line is said to be two times more breathable than most activewear products on the market. The line offers advanced sweat-wicking, quick-dry, and the perfect amount of stretch. Image Credit: Allbirds ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 19% | Activity: 18% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Activewear:** The trend of creating sustainable activewear collections using natural fibers and reducing carbon footprint, as exemplified by Allbirds. - **Performance-driven Apparel:** The trend of producing activewear that features high-performance features like sweat-wicking, quick-dry, and stretch. - **Unisex Clothing:** The trend of creating unisex activewear collections that cater to all gender identities. ### Industries Being Reshaped - **Sustainable Fashion:** There are opportunities for sustainable clothing brands to expand into the activewear sector by creating collections that prioritize natural fibers and a reduced carbon footprint. - **Athletic Apparel:** There is an opportunity for athletic apparel brands to incorporate sustainable materials and high-performance features to cater to eco-conscious consumers. - **Gender-neutral Fashion:** There is an opportunity for fashion brands to create more gender-neutral clothing, including activewear, to cater to all gender identities and promote inclusivity. ## Related on Trend Hunter - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Sustainable Performance Apparel](https://www.trendhunter.com/trends/craft-sportswear.md) - [Earthy Athleisure Clothing Collections](https://www.trendhunter.com/trends/red-run-active.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [Adventurer-Focused Sustainable Apparel](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear.md) - [Comfort-Focused Athleisure Lines](https://www.trendhunter.com/trends/fresh-athleisure-collection.md) - [Plastic-Free Compostable Sportswear](https://www.trendhunter.com/trends/organic-athletic.md) - [Activewear Lounge Ranges](https://www.trendhunter.com/trends/soft-motions-collection.md)