# Unabashedly All-American Lagers This Lager Pays Tribute to Great American Craft Brewing Traditions By Rahul Kalvapalle | Published 2023-06-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/allamerican-lager References: [brewbound](https://www.brewbound.com/news/sweetwater-brewing-releases-red-white-and-blue-american-lager) & [sweetwaterbrew](https://www.sweetwaterbrew.com/brews/lager/)  [SweetWater Brewing Company](https://www.trendhunter.com/trends/sweetwater-1), the Atlanta-founded craft brewery that is among the top 10 biggest craft brewers in the U.S. and is a subsidiary of [Tilray Brands](https://www.trendhunter.com/trends/subtlyhopped-light-lagers), welcomed the arrival of the warmer summer months with the launch of a special-edition all-American lager whose patriotic credentials are emblazoned on the can art, which features red, white and blue hues. This all-American lager comes in at 4.5 percent ABV and makes use of a premium Pilsner grain bill in conjunction with Hallertau and Crystla hop varieties, which give it a delicious flavor and make it ideal for easily accessible drinking experiences. The beer was made available at SweetWater taprooms as well as for sale in 12-packs of 12-ounce cans. Ty Gilmore, president, U.S. beer over at Tilray, said the lager pays homage to great American craft lager. "We hope the refreshing and crisp American lager will be a staple at backyard barbecues, tailgates, and get-togethers this summer," Gilmore said. Image Credit: SweetWater Brewing ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 33% | Activity: 52% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Craft Brewing Traditions:** Disruptive innovation opportunity: Develop new and unique craft brewing techniques and flavors to stand out in the competitive craft beer industry. - **Special-edition Beers:** Disruptive innovation opportunity: Create limited-edition beers with unique branding and packaging to generate excitement and drive sales. - **Accessible Drinking Experiences:** Disruptive innovation opportunity: Develop low-alcohol or sessionable beers that cater to consumers looking for lighter and more drinkable options. ### Who This Affects Most - **Craft Brewery:** Disruptive innovation opportunity: Implement sustainable brewing practices and explore innovative ingredients to create eco-friendly craft beers. - **Beverage Packaging:** Disruptive innovation opportunity: Integrate interactive and augmented reality elements into beer packaging to enhance the consumer experience. - **Event Catering:** Disruptive innovation opportunity: Offer beverage catering services with a focus on craft beers, providing unique and memorable drinking experiences for events. ## Related on Trend Hunter - [Easy-Drinking American Lagers](https://www.trendhunter.com/trends/easydrinking-american-lagers.md) - [Patriotic Light Pilsners](https://www.trendhunter.com/trends/light-pilsners.md) - [Unabashedly Traditional Lagers](https://www.trendhunter.com/trends/traditional-lager.md) - [Veteran-Supporting American Lagers](https://www.trendhunter.com/trends/american-lagers.md) - [Subtly Hopped Light Lagers](https://www.trendhunter.com/trends/subtlyhopped-light-lagers.md) - [Eye-Catching Light Lager Cans](https://www.trendhunter.com/trends/living-the-dream.md) - [Fruit-Forward Craft IPAs](https://www.trendhunter.com/trends/sweetwater-1.md) - [Flagship Light Lagers](https://www.trendhunter.com/trends/light-lagers.md) - [Flagship Light Lagers](https://www.trendhunter.com/trends/flagship-light-lagers.md)