# Latin Flavor Cocktail Collabs Hornitos Tequila's All You Need Is Three Was Made with a DJ Trio By Laura McQuarrie | Published 2026-05-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/all-you-need-is-three References: [suntoryglobalspirits](https://www.suntoryglobalspirits.com/news/hornitosr-tequila-debuts-all-you-need-three-cocktail-collaboration-cinco-de-mayo-and-summer)  In celebration of Cinco de Mayo and in anticipation of the summer season, [Hornitos Tequila](https://www.trendhunter.com/trends/margaritos-flavor-pack) dropped a new cocktail collaboration, All You Need Is Three, in partnership with DJ trio Las Flaquitas. "Through this collaboration, we set out to celebrate Mexican heritage through a distinctly modern cultural lens—bringing together art, music and community in a way that feels new, bold, and of the moment," said Rashmi Raine, VP of Tequila at [Suntory Global Spirits](https://www.trendhunter.com/trends/japanese-artistry). The number-centric cocktail collab tells the story of the tequila's three natural ingredients (agave, yeast and water) and features three cocktails: the creamy Horchata Colada, layered with warm spice, the bright, fruit-forward Jalisco Sunrise finished with hibiscus, and the vibrant [Flaqui Margarita](https://www.trendhunter.com/trends/agave-boom-margaritas), which offers a twist on a classic with chamoy and Tajín. ## Trend Insights (Trend Hunter) - Score: 8.8/10 - Popularity: 93% | Activity: 94% | Freshness: 77% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Music-brand Cocktail Collaborations:** Collaborations between musicians and spirit brands create opportunities for multisensory co-branded experiences that blend live performance, unique recipes, and limited-release merchandise. - **Ingredient-centric Storytelling:** Highlighting core ingredients as narrative pillars opens possibilities for provenance-driven premium offerings and educational packaging that connects consumers to origin and process. - **Latin-flavor Modernization:** Reimagining traditional Latin flavors with contemporary techniques suggests room for hybrid beverages and bar programs that reinterpret classics for mainstream audiences. ### Who This Affects Most - **Alcoholic-beverage:** The spirits sector can see disruption through artist-led limited editions and hyper-targeted seasonal launches that drive brand cultural relevance and collectible demand. - **Live-events-and-entertainment:** Event producers and promoters may find new revenue models in integrated brand pop-ups and immersive stages where curated cocktails are central to the experience. - **Food-and-flavor-technology:** Flavor-tech companies and ingredient suppliers are positioned to innovate with encapsulation, shelf-stable cocktail components, and novel spice/fruit extracts tailored to modernized Latin profiles. ## Related on Trend Hunter - [Festival Vodka Brand Activations](https://www.trendhunter.com/trends/heat-haus.md) - [Moonshine-Based RTD Cocktails](https://www.trendhunter.com/trends/moonshine-cocktail.md) - [Wellness-Forward Beverage Programs](https://www.trendhunter.com/trends/princess-cruises-pours.md) - [Ready-To-Serve Wine Spritz Collection](https://www.trendhunter.com/trends/spritz-collection.md) - [Ready-to-Pour Margarita Cocktails](https://www.trendhunter.com/trends/el-jimador-sparkling-margarita.md) - [Rapid Onset Cannabis Drinks](https://www.trendhunter.com/trends/butacake-cherry-hibiscus-elixir.md) - [Luxury Market-Focused Tequila Expansions](https://www.trendhunter.com/trends/chrome-horse-society-tequila.md) - [Botanical Cocktail Menus](https://www.trendhunter.com/trends/bar-ferdinand.md) - [Live-Fire Dining Experiences](https://www.trendhunter.com/trends/jinya-holdings.md)