# Cross-Country Food Giveaways The Peter Bjorn and John 'All You Can Eat' Tour Feeds America By Marie | Published 2011-08-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/all-you-can-eat-tour References: [interviewmagazine](http://www.interviewmagazine.com/blogs/music/2011-08-25/peter-bjorn-and-john-all-you-can-eat-tour/) & [peterbjornandjohn](http://www.peterbjornandjohn.com/allyoucaneat/) Free food and [good music](https://www.trendhunter.com/trends/summer-music-in-the-park) sound like the recipe for the perfect night, and that's exactly the premise of the Peter Bjorn and John 'All You Can Eat' tour. Pairing up with Eater.com, the Swedish indie band is traveling across America, playing shows and offering free eats from all the best [food trucks](https://www.trendhunter.com/trends/daves-hot-chicken-food-truck) in major cities. From coast to coast, concert attendees in San Francisco, L.A., Houston, Chicago, NYC, Miami and Washington, D.C. will have the opportunity to grab some grub on the band. Although this might not be the answer to world hunger, it is a step in the right direction towards raising awareness of poverty and hunger rates in the U.S. I'd love to catch the 'All You Can Eat' tour at the band's Toronto stop in September 2011, and hopefully this idea catches on with other bands in the near future! In the meantime, check out the awesome food-filled poster for the tour. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 8% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Free Food Events:** Opportunity for businesses to collaborate with musicians or events to offer free food and promote their brand. - **Awareness Campaigns:** Use partnerships and events to raise awareness about poverty and hunger rates in different regions. - **Food Truck Culture:** Popularity of food trucks as a unique and enjoyable dining experience. ### Who This Affects Most - **Music:** Bands can utilize food partnerships as a unique selling point for their tours. - **Food and Beverage:** Food trucks can collaborate with musicians to attract a larger audience and promote their brand. - **Non-profit Organizations:** Opportunity for organizations working towards alleviating poverty and hunger to partner with musicians and use events as awareness campaigns. ## Related on Trend Hunter - [Plant-Powered Egg Tours](https://www.trendhunter.com/trends/good-eggs-tour.md) - [Plant-Based Snack Experiences](https://www.trendhunter.com/trends/real-food-from-the-ground.md) - [Frozen Snack Food Trucks](https://www.trendhunter.com/trends/better-than-ice-cream-truck.md) - [Live Music Pizza Partnerships](https://www.trendhunter.com/trends/live-nation-canada.md) - [Pop-Up Takeout Joints](https://www.trendhunter.com/trends/popup-takeout-joints.md) - [Live Event Foodservice Partnerships](https://www.trendhunter.com/trends/beyond-meat-x-live-nation.md) - [QSR-Branded Food Truck Tours](https://www.trendhunter.com/trends/food-truck-tour.md) - [Chain Restaurant Food Festivals](https://www.trendhunter.com/trends/chain-restaurant-food-festivals.md) - [Plant-Based Concert Refreshments](https://www.trendhunter.com/trends/o2-arena-and-linda-mccartney-food.md)