# Bottomless Pasta Passes Olive Garden's All You Can Eat Pasta Pass Will Feed You Through the Fall By Laura McQuarrie | Published 2014-09-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/all-you-can-eat-pasta References: [brandeating](http://www.brandeating.com/2014/09/news-olive-garden-all-you-can-eat-pasta-for-7-weeks-for-100-dollars.html) & [olivegarden](http://www.olivegarden.com/specials/never-ending-pasta-pass) Instead of offering an all-you-can-eat pasta deal for just a single trip to [Olive Garden](https://www.trendhunter.com/trends/olive-garden-never-ending-pasta-bowl), the restaurant is now selling a 'Never Ending Pasta Pass,' so that you can fill up on [spaghetti and meatballs](https://www.trendhunter.com/trends/pasta-night) over the course of seven weeks. The Pasta Pass costs $100, and it will enable diners at Olive Garden to indulge in [unlimited pasta dishes](https://www.trendhunter.com/trends/bottomless-apps) and soft drinks. There were only 1,000 of the passes up for grabs, and within about 45 minutes, they were all sold out. However, the Olive Garden is still giving away a few more through its social channels. To make the most of this pass, it's probably best to eat there every night before this promotional period ends, which is a pretty great way to try everything that the restaurant has to offer. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 50% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Never Ending Passes:** Restaurants can offer extended passes for all-you-can-eat deals to increase customer loyalty and revenue. - **Limited Quantity Promotions:** Offering a limited quantity of promotions can create a sense of urgency and exclusivity, driving sales and customer interest. - **Social Media Giveaways:** Running social media giveaways can increase brand awareness and customer engagement, resulting in more sales and repeat business. ### Industries Being Reshaped - **Restaurant Industry:** Restaurants can offer unique promotions to incentivize customers to dine in and try new menu items, driving revenue and loyalty. - **Social Media Industry:** Social media platforms can provide a valuable marketing tool for businesses to reach wider audiences, increase engagement, and promote giveaways and promotions. - **Food Industry:** Food businesses can create promotions and limited-time offers to keep customers coming back, driving sales and growth. ## Related on Trend Hunter - [Value-Packed Pasta Bowls](https://www.trendhunter.com/trends/olive-garden-never-ending-pasta-bowl.md) - [Month-Long Pizza Passes](https://www.trendhunter.com/trends/pizza-pass.md) - [Artisan-Inspired Pasta Menus](https://www.trendhunter.com/trends/create-your-own-pasta.md) - [Back-to-School Pasta Promotions](https://www.trendhunter.com/trends/pasta-deal.md) - [Pasta-Themed Pool Noodles](https://www.trendhunter.com/trends/olive-garden-pool-noodles.md) - [Lobster-Themed Restaurant Promotions](https://www.trendhunter.com/trends/endless-lobster-experience.md) - [Month-Long Dessert Passes](https://www.trendhunter.com/trends/pizookie-passes.md) - [Winter Pasta Promotions](https://www.trendhunter.com/trends/pasta-palooza.md) - [Unlimited Diner Pancakes](https://www.trendhunter.com/trends/all-you-can-you-eat-pancakes.md)