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# Storytelling Chocolate Boxes
'The Stories of Chocolates' by Ruta Features All Types of Chocolate

By Laura McQuarrie | Published 2019-07-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/all-types-of-chocolate
References: [packagingoftheworld](https://www.packagingoftheworld.com/2019/07/ruta-stories-of-chocolates.html) & [ruta.lt](http://www.ruta.lt/)

Recently, ruby chocolate joined the three main types of chocolate—white, milk and dark—and all types of chocolate can now be sampled in The Stories of Chocolates by [Ruta](https://www.trendhunter.com/trends/ruta-health). Beyond presenting all of the kinds of chocolate in an aesthetically pleasing way, the box offers a journey of the history of chocolate through taste. Each type of chocolate represents a different era, with the slightly sour ruby chocolate being closest to the present day.

Ruby chocolate is now recognized as the first new natural color of chocolate in over 80 years since white chocolate began being produced globally in the 1930s. This taste adventure through history offers a straightforward way for [chocolate lovers](https://www.trendhunter.com/trends/ritter-sport-valentines-day) to experience the unique flavors and qualities of each type of treat without being distracted by other ingredients, textures or elaborate toppings.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 67% | Activity: 67% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Ruby Chocolate Trend:** Opportunity for chocolate manufacturers to innovate by incorporating ruby chocolate into their product offerings.
- **Storytelling Packaging Trend:** Opportunity for packaging companies to create unique and engaging storytelling experiences for consumers through their packaging designs.
- **Historical Food Experiences Trend:** Opportunity for restaurants and food brands to create immersive food experiences that take consumers on a journey through history.

### Industries Being Reshaped

- **Chocolate Manufacturing Industry:** Disruptive opportunity for chocolate manufacturers to differentiate their products by incorporating storytelling and historical elements into their packaging and flavor profiles.
- **Packaging Design Industry:** Opportunity for packaging design companies to collaborate with food brands to create innovative and interactive packaging solutions that engage consumers on a deeper level.
- **Hospitality and Food Service Industry:** Opportunity for restaurants and food brands to create unique and memorable dining experiences by incorporating storytelling and historical elements into their menus and ambience.

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