# All-Inclusive Nostalgic Cereals Hellohh and GLAAD Create the Accepting All Together Cereal By Amy Duong | Published 2019-10-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/all-together References: [highsnobiety](https://www.highsnobiety.com/p/kellogg-glaad-all-together-cereal/) [Kellogg](https://www.trendhunter.com/trends/kellogg-bowl-buddies) works in collaboration with [GLAAD](https://www.trendhunter.com/trends/skittles-pride-packaging) to create the very inclusive 'All Together' cereal. It is made to support a number of causes, including the advocacy work of the [LGBTQ](https://www.trendhunter.com/trends/neon-pink-block-party-lemonade)+ community and anti-bullying. The new cereal delivers nostalgic elements, with the combination of Froot Loops, Frosted Mini-Wheats, Frosted Flakes, Rice Krispies, Raisin Bran, and Corn Flakes. Not only is the cereal mixture a blend of familiar tastes, but the box also boasts the same design and characters representing each cereal. Kellogg describes the All Together cereal flavor as "a symbol of acceptance." For a limited time, the cereal is available to celebrate Spirit Day, which is the globe's largest anti-bullying campaign, inviting people to wear purple to accept the LGBTQ+ youth community. Image Credit: Kellogg ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 42% | Activity: 76% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Collaborations:** Collaborating with other organizations to create inclusive products or initiatives, such as Kellogg's partnership with GLAAD to create the 'All Together' cereal. - **Nostalgia Marketing:** Using familiar and nostalgic elements in product designs and flavors, like Kellogg's incorporation of multiple classic cereals in the 'All Together' cereal. - **Social Advocacy Products:** Creating products that support social causes and raise awareness, such as Kellogg's 'All Together' cereal which supports the LGBTQ+ community and anti-bullying. ### Sectors Adopting This - **Food & Beverage:** The food and beverage industry can explore opportunities to develop inclusive and socially-conscious products, like Kellogg's 'All Together' cereal. - **Marketing & Advertising:** The marketing and advertising industry can leverage nostalgia, collaboration, and social advocacy to connect with consumers in meaningful ways. - **Nonprofit & Advocacy:** Nonprofit organizations and advocacy groups can partner with brands to create impactful collaborations that promote their causes, as seen with GLAAD collaborating with Kellogg for the 'All Together' cereal. ## Related on Trend Hunter - [Cereal-Inspired Ice Creams](https://www.trendhunter.com/trends/cerealinspired-ice-cream.md) - [Flavorful Cereal Mashups](https://www.trendhunter.com/trends/cereal-mashup.md) - [Chromatically Romantic Breakfast Cereals](https://www.trendhunter.com/trends/froot-loops-sweethearts.md) - [Sweet Breakfast Cereals](https://www.trendhunter.com/trends/frosted-flakes.md) - [Cereal-Inspired Ice Creams](https://www.trendhunter.com/trends/cerealsly-delicious.md) - [Cereal-Steeped Ice Creams](https://www.trendhunter.com/trends/the-cerealsly-delicious-series-by-salt-straw.md) - [Nostalgia-Inducing Cereal Toys](https://www.trendhunter.com/trends/cereal-squad.md) - [Ice Cream Milkshake Cereals](https://www.trendhunter.com/trends/frosted-flakes-cookies-creme-milkshake.md) - [Pride-Supporting Bakery Staples](https://www.trendhunter.com/trends/neon-pink-block-party-lemonade.md)