# Female-Empowering Soccer Ads P&G's New Partnership Extends the All Strength, No Sweat Campaign By Amy Duong | Published 2019-09-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/all-strength-no-sweat References: [bizjournals](https://www.bizjournals.com/cincinnati/news/2019/03/04/p-g-partners-with-national-soccer-team.html) Proctor & Gamble extend its previous 'All Strength, No Sweat' campaign with the 'Cheer for Each Other' ad made in partnership with the [U.S. Women’s National Soccer Team](https://www.trendhunter.com/trends/henkel-house). The campaign is done through its [Secret Deodorant](https://www.trendhunter.com/trends/secret-whole-body-deodorant) product line, shining a spotlight on women that go forth with pursuing their passions without minding the obstacles that stand between them and their goal. The latest campaign highlights the strength in numbers and how women are stronger once they stand together. The ad features young soccer players as well as Alex Morgan from the U.S. Women’s National Soccer Team. [P&G](https://www.trendhunter.com/trends/pantene-beautifulgbtq-campaign) also launched four limited-edition products to its Active series. The pack features defender Crystal Dunn, midfielder Julie Ertz, and forwards Mallory Pugh and Alex Morgan. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 18% | Activity: 58% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Female Empowerment in Advertising:** The 'Cheer for Each Other' campaign showcases the strength and determination of women, presenting an opportunity for brands to create female-empowering ads. - **Inclusive Sports Advertising:** By featuring diverse female athletes, such as the U.S. Women's National Soccer Team, brands can tap into the growing demand for inclusive sports advertising. - **Collaborative Marketing Campaigns:** Partnerships between brands and sports teams, like the collaboration between P&G and the U.S. Women's National Soccer Team, offer opportunities for collaborative marketing campaigns that promote shared values and empower target audiences. ### Sectors Adopting This - **Beauty and Personal Care:** The 'Cheer for Each Other' ad campaign provides a disruptive innovation opportunity for beauty and personal care companies to create products and messaging that support female empowerment and inspire confidence. - **Sports Apparel and Equipment:** The campaign's focus on female athletes creates an opportunity for sports apparel and equipment brands to develop inclusive and performance-driven products that cater to the needs of women in sports. - **Marketing and Advertising:** The success of the 'All Strength, No Sweat' campaign and the 'Cheer for Each Other' ad highlights the potential for marketing and advertising agencies to specialize in creating inspiring and empowering campaigns that resonate with female audiences. ## Related on Trend Hunter - [Soccer-Centric Software Partnerships](https://www.trendhunter.com/trends/software-partnership.md) - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md) - [Soccer Athlete-Starring Beauty Campaigns](https://www.trendhunter.com/trends/jess-carter.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [Empowering Female Athlete Campaigns](https://www.trendhunter.com/trends/dove-and-sports-illustrated.md) - [Esteem-Boosting Campaigns](https://www.trendhunter.com/trends/dove-super-bowl.md) - [Empowering Body-Confidence Sports Ads](https://www.trendhunter.com/trends/doves-2024-super-bowl.md) - [Antiperspirant Sports Partnership Campaigns](https://www.trendhunter.com/trends/dove-x-the-us-open.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md)