# Llama-Themed Canned Cocktails The All Shook Up 'Llamartini' is Flavorful and Vibrantly Branded By Michael Hemsworth | Published 2019-09-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/all-shook-up-llamartini References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2019/09/global-brands-unveils-llama-inspired-rtd/) & [globalbrands](https://www.globalbrands.co.uk) The All Shook Up 'Llamartini' canned cocktail is a new [ready-to-drink libation](https://www.trendhunter.com/trends/mixedup-cocktail-co) that takes the recent popularity of llamas into account for a premium themed drink. The cocktail comes as a [twist on the Gin Garden cocktail](https://www.trendhunter.com/trends/apple-sour-martini) and features a recipe that includes apple juice, elderflower, fruit alcohol, cucumber, gin and sugar syrup for a touch of sweetness. The drink features an ABV of 4.5% and will retail for £1.50, but is a limited-edition offering that won't be around for too long. All Shook Up Brand Controller Christian Sarginson spoke on the new [limited-edition cocktail](https://www.trendhunter.com/trends/unconventional-rtd-cocktails) saying, "We are delighted to launch our latest All Shook Up flavour: Llamartini. All Shook Up is a brand founded on trends; our flavors, like our packaging, either take direct inspiration from, or seek to further the most in-demand styles, flavors and social phenomena." ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 89% | Activity: 93% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Celebrity-branded Canned Cocktails:** The popularity of celebrities can be leveraged to create unique branded canned cocktails that appeal to fans. - **Fruit-flavored Canned Cocktails:** There is a demand for canned cocktails with unique fruit flavor combinations that offer a premium taste experience. - **Limited-edition Themed Canned Cocktails:** Limited-edition themed canned cocktails can generate excitement and drive sales among consumers who like to try new and unique products. ### Industries Being Reshaped - **Alcohol Industry:** The alcohol industry can create branded canned cocktails that appeal to consumers who want convenience and unique flavor combinations. - **Celebrity Endorsement Industry:** Celebrities can use their influence to endorse canned cocktails and create a new revenue stream while expanding their brand. - **Packaging Industry:** The packaging industry can innovate and create unique designs for canned cocktails that appeal to consumers and differentiate from competitors. ## Related on Trend Hunter - [Ready-to-Sip Spicy Margaritas](https://www.trendhunter.com/trends/spicy-margarita.md) - [Easy Drinking Canned Cocktails](https://www.trendhunter.com/trends/shake-baby-shake-flavors.md) - [Shakeable Canned Martinis](https://www.trendhunter.com/trends/premium-full-strength-cocktails.md) - [Bar-Strength Canned Cocktails](https://www.trendhunter.com/trends/fullstrength-cocktails.md) - [Canned Lychee Martinis](https://www.trendhunter.com/trends/the-drinks-bureaus-lychee-martini.md) - [Canned Premium Cocktail Refreshments](https://www.trendhunter.com/trends/easy-liquor-cocktails.md) - [Shakeable Ready-to-Drink Cocktails](https://www.trendhunter.com/trends/shakr-cocktails.md) - [Bar-Inspired High-ABV Cocktails](https://www.trendhunter.com/trends/funkin-cocktails-double-shot.md) - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md)