# Natural All-Purpose Cleaners Zum's All Purpose Cleaner Comes in Four Nature-Inspired Scents By Kanesa D | Published 2023-05-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/all-purpose-cleaner-1 References: [indigowild](https://www.indigowild.com/collections/cleaners)  Zum's 'All Purpose Cleaner' is a new solution for cleaning the dirt and grime off of any area in the home. Harnessing the [natural cleaning properties of plants](https://www.trendhunter.com/trends/cloroxpro), this particular cleaning product offers a versatile solution for a wide range of surfaces. This cleaner stands apart from conventional options by omitting the use of ammonia, bleach, or artificial acids. It is formulated with dirt-fighting ingredients such as saponified coconut oil, alcohol, essential oils, and baking soda. Additionally, the product delivers a pleasant and inviting aroma, enhancing the overall sensory experience. By utilizing natural ingredients, the cleaner offers a sense of satisfaction derived from a thorough and environmentally conscious clean. The 'All Purpose Cleaner' comes in 'Frankincense & Myrrh,' 'Sea [Salt](https://www.trendhunter.com/trends/hydrate-by-celtic-sea-salt-sticks),' 'Sweet Orange,' and 'Lavender.' Image Credit: Indigo Wild ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 13% | Activity: 39% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Natural Cleaning Products:** There is a growing trend of natural and plant-based cleaning products for home use, offering environmentally-friendly and healthier alternatives to traditional cleaning products. - **Sustainability:** Consumers are becoming more conscious about the impact of their cleaning products on the environment and seeking sustainable options. - **Aromatherapy Cleaning:** Cleaning products that incorporate essential oils are gaining popularity among consumers seeking a sensory and therapeutic cleaning experience. ### Industries Being Reshaped - **Cleaning Products:** The cleaning products industry can capitalize on the trend of natural and plant-based ingredients to create new product lines and satisfy consumer demand for healthier and eco-friendly options. - **Home and Household:** As consumers become more health-conscious and environmentally aware, companies can develop new products tailored to these needs in the household sector, from furniture to appliances. - **Aromatherapy:** The trend of aromatherapy cleaning products opens up opportunities for companies in the wellness and personal care industry to expand into the cleaning industry, offering unique and therapeutic formulas. ## Related on Trend Hunter - [Plant-Based All-Purpose Cleaners](https://www.trendhunter.com/trends/guests-on-earth-citrus-oasis.md) - [Fragrance-Driven Household Cleaners](https://www.trendhunter.com/trends/element-brooklyns-all-purpose-cleaner.md) - [Eco-Friendly All-Purpose Cleaners](https://www.trendhunter.com/trends/ecofriendly-allpurpose-cleaners.md) - [Plant-Based Surface Cleaners](https://www.trendhunter.com/trends/saje-multisurface-cleaning-refill.md) - [Essential Oil Cleaning Kits](https://www.trendhunter.com/trends/essential-oil-home-cleaning.md) - [Free-From Household Cleaners](https://www.trendhunter.com/trends/multi-surface-eco-cleaner.md) - [Naturally Derived Cleaning Solutions](https://www.trendhunter.com/trends/the-lab-co.md) - [Free-From Private Label Cleaners](https://www.trendhunter.com/trends/nature-grocers-brand-household-cleaners.md) - [Home-Cleaning Citrus Blends](https://www.trendhunter.com/trends/citrus-blend.md)